Business Accounting - 1359 Words

Unit 5 Business Accounting P5 Introduction In this assignment I will be using the profit and loss accounts and balance sheet for SIGNature s business to work out the Profitability, Liquidity and Efficiency Ratios. Profitability Gross profit Percentage sales Gross Profit Sales Turnover Ãâ€"100 244200 444000 Ãâ€"100=53% Net Profit Percentage Net ProfitSales turnoverÃâ€"100 73960444000Ãâ€"100=16.66% Return on Capital Employed (ROCE) Net Profit before interest and taxCapital EmployedÃâ€"100 73960149160Ãâ€"100=49.58% Liquidity Current Ratio Current AssetsCurrent Liabilities 7016026000=2.69 Acid Test Ratio/ Liquidity Ratio Current Assets-stockCurrent liabilties 70160-24420026000=1.75 Efficiency Debtors payment period†¦show more content†¦SIGNature s pays of its creditor within a month in 28 days this good for keeping a good relationship with their suppliers, because the suppliers will trust them to pay them back and the business could afford to ask for an extension from them if they need it because of the trust. Rate of stock turnover Average stockCost of goods soldÃâ€" 365 12000244200Ãâ€"365=17.93 (18 Days) This ratio measures the average amount of time an item of stock is held by a business, and is expressed in a number of days. The SIGNature business holds their stock for 18 days which is very good for the business because they are selling their stock every 18 days and making sales every month. D1 Introduction In this assignment I will write a conclusion to summarise the overall performance in Sharma and Ryan s first year of business. Profitability The percentages Sharma and Ryan received in their profitability is good. The Gross profit percentage is 53% this is good because the business is making a majority of profit from every  £1 in its sales in relation to the cost of making that sale. The Net profit percentage is the only bad result in this ratio, at 17% the business is spending too much on expenses for the business however this figure can be changed if they make the overall expenses cheaper so the ratio can increase. The ROCE (Return OnShow MoreRelatedAccounting Is The Language Of Business1286 Words   |  6 PagesAccounting is a major that teaches the language of business, it opens doors to the business world all over the globe, the possibilities with a accounting major is endless in the business field. Whether you want to run your own business or become a certified public accountant majoring in accounting gives you the establishment. A major plus in having a career in business is the flexibility it offers. Many busi nessmen can make their own hours and handle their business at the comfort of their own homeRead MoreAccounting Software For A Business Essay1257 Words   |  6 PagesIndividual Assignment Name: Altaf Gohar Roll no: EAB2389 Accounting Software/Packages used in Australia Accounting  is referred as an art of collecting, classifying, and manipulating financial data for organizations and individuals.  It  is also used to determine financial stability or financial health of organizations. Accounting is the language of business and figures and is widely used as a means of communication for financial world, without it businesses cannot survive. It is important becauseRead MoreBusiness Environment : The World Of Accounting1227 Words   |  5 Pages=The Business Environment= Before we can dive into the world of accounting, we first need to understand the world of business. A business is a formal economic entity that essentially provides goods and services for money. Businesses can range from tiny mom and pop businesses to multinational corporations which operate in multiple countries. Of critical importance to these businesses is the ability to make efficient and effective resource allocation decisions. Essentially, the modern business environmentRead MoreBusiness Analysis : Management Accounting1289 Words   |  6 Pages(2013) defined that stakeholder is a general term to indicate all those who might have a legitimate interest in receiving financial information about a business because they have a ‘stake’ in it. All stakeholders must need accounting information to help them making better decision. Most of the businesses have provided different sort of accounting information like balance sheet and income statement. However, no all the stake holders need the same information and the purpose is different. ThereforeRead MoreBusiness Is Tax And Accounting Services1134 Words   |  5 Pages1.0. Executive Summary A family accounting firm based in the US. SamPet Financial Services was founded by Mrs. Petrolina Ofori-Mensah February 2015. Our main business is tax and accounting services. SamPet Financial Services serves the accounting and financial needs of businesses and individuals to enable them to realize their financial goals. SamPet is rich in the latest software and technologies and financial advice that will support our clients in making their financial choices. Our target marketRead MoreEthics Of Business And Accounting1361 Words   |  6 PagesEthics in Business and Accounting Ethics are not simply something, which is embodied an individual s conviction or considerations, yet that of what is best for a conglomeration or organization. Moral choices good to go are took care of ordinary, and generally conglomerations have a made set of principles to encourage manage administration to make the right choice. Moral choices are not dependably simple and may require some supposed as to the responses or effect of a choice. There are establishedRead MoreBusiness Accounting1117 Words   |  5 PagesMay 14, 2012 [ EXECUTIVE DIPLOMA] EXECUTIVE DIPLOMA IN BUSINESS MANAGEMENT Awarded by the Asia e University Assignment [Business Accounting] Submission due date : 23rd June 2012 by or before 5.30pm 1 May 14, 2012 [ EXECUTIVE DIPLOMA] Assignment Question Scenario You have been recruited to help your uncle’s family to set up and run a supermarket called ‘BeliMurah Mart’ in Petaling Jaya. In the past, they had set up and managed smaller scale businesses, butRead MoreRelationship Between Business And Finance And Accounting779 Words   |  4 PagesIn the world-at-large, Finance and Accounting are often erroneously linked together. As if to say, they are one-and-the-same – a sort of a misnomer, you can say. In conversations concerning both disciplines, the colloquial marriage of both business sectors is as common place as light is to the day. 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Therefore, learning the language of accounting is bound toRead MoreBusiness Accounting For Non Specialists1367 Words   |  6 Pages THE UNIVERSITY OF DUNDEE SCHOOL OF BUSINESS: ACCOUNTING AND FINANCE AB51022: BUSINESS ACCOUNTING FOR NON-SPECIALISTS ASSESSED COURSEWORK Essay subject: â€Å"Costs may be classified in a variety of ways, depending on their nature and the information needs of management. The analysis of total costs into its behaviour elements is essential for effective cost and management accounting† Theodorou Ilias 140022413 MSc International Business and Finance In every industry

Observational Experience Why Do Usually People Eat Out...

OBSERVATIONAL EXPERIENCE Statutory warning: All the observatory views in my document are based on my attempt to understand the human dynamics. this observation is not a write-up to discourage any behavior of human or business. Any similarities are purely coincidental Background: Why do usually people eat out at a restaurant? Because people want to eat something different that they can’t cook or they want ones favorite dish to be cooked, want to party with friends, have a beautiful time with family out of house or just to break the monotony of eating at home. Such factors are leading to eat out at restaurants, but the standard choice of restaurant selection will be based on quality and customer service. Assignment: About half million Indian’s who live America dine at a full service Indian restaurant every day , as Indian cuisine is my favorite cuisine and being an Indian by my ethnicity has made me to choose this observation, moreover variety of foods offered today at such an diversified environment can give one a wide choice to choose from. What I am gping to do here is to express some of my observations and experiences about the human dynamics, food choices and how the food is eaten by people at an Indian Restaurant. Observation: I started my observation on19th of April Saturday at 6:00pm in a local Indian restaurant in the greater Dayton Area which continued over for an hour. During this observation I could say that I saw more than 40 people. Interaction was not a partShow MoreRelatedWork: Scientific Method and Exploratory Research1888 Words   |  8 PagesAnalytical research is a type of research that utilises critical thinking to find out facts about a given topic and from the answers obtained develop new and useful ways of doing things. Critical thinking is a method of thinking that puts assumptions into question to decide whether a given claim is true or false. When writing an analytical research paper, you must perform a variety of tasks beforehand. The first step is to formulate a thesis and then gather your sources that will be used. The sourcesRead MoreAre Healthful Diets Fairly More High Than Unhealthy Diets?1840 Words   |  8 PagesIntroduction subject Poverty is gigantic situation in the USA. People are given a plethora of exclusive meals to eat, and lots of are uneducated as to what s healthful and low cost. There is a large consensus that consuming healthy food charges rather more than consuming unhealthy meals. Research question Are healthful diets fairly more high-priced than unhealthy diets? Physique/Analyze knowledge i ll take of deep look at the fees of both healthy foods and unhealthy foods, and evaluate thenRead MoreMarketing Exam Preparation for Monash Diploma 2 Students9515 Words   |  39 Pagesof giving data about consumer behavior * Why do we need marketing research * 3 main sources of information * 3 methods of collecting data * Continue with consumer behavior * Why do we study consumer behavior (why relevant, why important) * Influences (internal, external + examples each) * Then move on to STP the idea of when we know about consumer behavior, we can decide the STP + introduction to 4Ps * Why do we segment * Brief description of 4 basesRead MoreMarketing Exam Preparation for Monash Diploma 2 Students9523 Words   |  39 Pagesgiving data about consumer behavior * Why do we need marketing research * 3 main sources of information * 3 methods of collecting data * Continue with consumer behavior * Why do we study consumer behavior (why relevant, why important) * Influences (internal, external + examples each) * Then move on to STP the idea of when we know about consumer behavior, we can decide the STP + introduction to 4Ps * Why do we segment * Brief description of 4Read MoreObservation Report: Coffee Shops in the Philippines2872 Words   |  12 PagesTopic and Research Background The focus of this observation research is general coffee shop behavior. Two main reasons caused the group to arrive at this topic: first, the members shared passion for coffee and the coffee experience; second, the practicality that can be afforded since some members are working on a coffee-oriented business for their BA 129 feasibility study. Coffee shop behavior is something that can be readily observed and it occurs within a short time interval so that researchRead MoreGraham Greene: the Invisible Japanese Gentlemen4331 Words   |  18 Pagesothers. The narrator (author): He was a reflective person who analyzed different situation from what people said and expressed physically. The Japanese gentlemen: They spoke their tongue; they were always with a smile in their faces and doing a lot of bows. 2. What do you think about the comments made by the author in the story? The author made several comments about how naive upper class people can be in some aspects, especially the young woman who believed in everything her publisher told herRead MoreLodging Inductry24737 Words   |  99 PagesCHAPTER 1 Introduction: Marketing for Hospitality and Tourism CHAPTER OVERVIEW This chapter begins by explaining the business philosophy of marketing. Marketing is not a function that is only carried out by the marketing department, but rather a way of doing business. The main focus of marketing is the customer; this customer orientation must be integrated throughout the organization. Next is a discussion of how customer satisfaction leading to profits is the central goal of hospitalityRead MoreConsumer Behavior Study Notes7882 Words   |  32 PagesBehaviour: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Consumer behaviour is a process Buyer behaviour: the interaction between consumers and producers at the time of purchase. * Exchange (two or more organizations or people give and receive something of value) is an integral part of marketing Consumer behaviour involves many different actors * Purchaser andRead MoreThesis About Call Center Agents14127 Words   |  57 Pagesto different people. People-friendly that is disciplined with strong working ethics. Nurses are also expected to stay awake all night due to our ever dynamic shifts. Nurses are prepared to take any job that apprehends any time-changing working hours. Thus only indicates why nurses are good fit for such job. And that is why also many call center companies welcome theses manpower with open arms. Another point to raise would be: Nurses studied for a BSN degree for 4 excruciating years—why then work forRead MorePractical Guide to Market Research62092 Words   |  249 Pagesis published by Grosvenor House Publishing Ltd 28–30 High Street, Guildford, Surrey, GU1 3HY. www.grosvenorhousepublishing.co.uk This book is sold subject to the conditions that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulated without the author’s or publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. A

Soccer In Radge (545 words) Essay Example For Students

Soccer In Radge (545 words) Essay Soccer In RadgeALENCIA, Spain (Reuters) Espanyol capped its centenarycelebrations by winning the SpanishCup with a 2-1 victory over AtleticoMadrid on Saturday. One of the cheekiest goals seen inSpain all season gave the Barcelonaclub an ideal start after just twominutes. Atletico goalkeeper Toni Jimenez who moved to the club from Espanyollast summer saved a shot by ToniVelamazan and was bouncing the ballin front of him, ready to boot it upfield. But then Raul Tamudo nipped in unseen, headed the ball awayfrom Jimenez and beat his former team mate in a sprint acrossthe face of the goal, turning the ball in from an narrow angle outon the left. Sergio Gonzalez hit Espanyols second goal five minutes fromtime to ensure the club won its first honor for 60 years Jimmy Floyd Hasselbaink pulled one back for Atletico a minuteinto injury time, and Espanyol endured an anxious couple ofminutes as the clocked ticked away, but it was too little too late. Espanyol ecstasyFor Espanyol supporters, it brought a huge smile to their facesafter a decade of despair. They were relegated twice during the 1990s and even had tosell their ground the historic Sarria stadium in 1997 to solvea cash crisis. However Espanyols veteran defender Nando Munoz put theemotions of all those involved with the club into words. This might be the greatest day in the history of Espanyol. Thisis for all those fans and everyone else who can remember thebad times all those dire moments, Nando said. Nando had recovered enough breath to speak to Spanish toreporters because he had been given his marching orders 13minutes from time after picking up two yellow cards in quicksuccession while Espanyol fought to contain a second halfAtletico comeback. Atletico attackThe first half belonged to Espanyol, with Tamudo andVelamazan causing plenty of problems for the Atleticodefenders and Moises Arteaga slicing through the middle, butthe second period saw Atletico strive for an equalizer. Hasselbaink was a constant thre at, although Espanyoldefenders did a good job of soaking up the pressure, and hisclosest efforts came from edge-of-the-area free kicks. After Nando left the field, Espanyol looked briefly in trouble, butboth teams ended the match with 10 men after former Spanishinternational defender Santi Denia lost control completelyseven minutes from time. Denia scythed down Manuel Serrano from the rear and thenheadbutted Toni Velamazan. Sergios clincher came two minutes later. TearsHe controlled a long, speculative, ball forward with his headand then blasted the half-volley past the hapless Jimenez, wholeft the field inconsolable. Football just isnt fair, Jimenez wailed, with tears streamingdown his face. Jimenez was not the only Atletico player to leave the field withmoist eyes. The cup final defeat, their second in successive years afterlosing 3-0 to Valencia last year, brought an end to one of theworst seasons in club history. Atletico was relegated and will spend next season in theSpanish se cond division for the first time since 1934. A damaging government investigation into the club financesalso left the club badly demoralized on and off the field. The cup final is likely to be the last match that many players,including Hasselbaink, have in an Atletico jersey, with amassive exodus anticipated. BibliographyOne of the cheekiest goals seen inSpain all season gave the Barcelonaclub an ideal start after just twominutes. Sports and Games

Gender Difference for Personality Traits - MyAssignmenthelp.com

Question: Discuss about theGender Difference for Personality Traits. Answer: Introduction It is notable that the study used a subsample of the New Zealand attitudes and Values data set was used. Data cleaning was conducted by removing outlier values from the data set. This owes to the fact that the researcher noticed that some observations had -9999, which was deemed abnormal. Additionally, the researcher used SPSS and relied on the independent sample t-test to examine whether there is a significant difference between male and female study participants in all the factors under discussion. Hypotheses There is no significant difference in extraversion scores based on gender. There is no significant difference in agreeableness scores based on gender. There is no significant difference in conscientiousness scores based on gender. There is no significant difference in neuroticism scores based on gender. There is no significant difference in openness scores based on gender. Results An independent samples t-test was used to conclude whether there is a difference in extraversion scores in male and female study participants. The results reveal that female study participants have higher extraversion scores (M = 4.11, SD = 1.265) than male study participants (M = 3.97, SD = 1.226) (t (988) = 1.727, p .05). The same test was used to examine for the presence of a difference in agreeableness between male and female study participants. The results reveal that that female study participants have higher agreeableness scores (M = 5.65, SD 0.937) than male study participants (M = 5.06, SD = 1.045) (t (988) = 9.375, p .05). The test in question was also used to examine whether there is a difference in conscientiousness scores in male and female study participants. The outcome indicates that female study participants have higher conscientiousness scores (M = 5.20, SD 1.067) than male study participants (M = 5.01, SD = 1.018) (t (988) = 2.738, p .05). The independent samples t-test was still used to examine the presence of a difference in the neuroticism scores of male and female study participants. The results reveal that female study participants have higher neuroticism scores (M = 3.62, SD = 1.172) than male study participants (M = 3.38, SD = 1.157) (t (988) = 3.183, p .05). Similarly, the same test was used to check for the presence of a significant difference in openness scores between male and female study participants. The results reveal that male study participants have higher openness scores (M = 5.03, SD 1.199) than female study participants (M = 5.02, SD 1.178) (t (988) = -0.68, p .05). Discussion The study human personality attracts attention from scholars and practitioners around the globe. Critical to the discussion is the fact that people believe in the differences between personality traits and gender to be so huge to the extent that it inhibits communication across gender. In fact, some authors argue that the differences in biological and social roles of different genders influence personality traits. It is notable that scholars have now reached some consensus on the study of human personality. This owes to the reality that scholars now concur of the existence of five personality types, which include, extraversion, agreeableness, neuroticism (emotionality), openness, and conscientiousness (Schwartz, Eichstaedt, Kern, Dziurzynski, Ramones, Agrawal, Shah, Kosinski, Stillwell, Seligman, and Unga, 2013). Consequently, authors such as Weisberg, DeYoung, and Hirsh (2012) examined the differences in the personality types between genders. The results in this section also examine differences in personality based on gender. From the results obtained above it is evident that female study participants had mathematically higher extraversion scores than male study participants. Regardless, the results are not statistically significant because the p value obtained from the independent sample t-test was greater than 0.05. It follows that the test fails to reject the hypothesis implying that there is no statistically significant difference in extraversion scores between male and female study participants. It is notable that evidence from published studies indicates that extraversion appears to be evenly distributed across gender. As evidenced, Weiner (2017) argues that gender differences in extraversion scores may switch direction based on specific traits that are being measured. This owes to the reality that females tend to score higher on positive emotions, gregariousness, and warmth while men tend to score higher on excitement seeking and assertiveness than women (Lee, and Ashton, 2012). In short, the resul ts obtained from the study are complemented by previous studies. The results for agreeableness was higher in female (M = 5.65, SD 0.937) than in male study participants (M = 5.06, SD = 1.045) (t (988) = 9.375, p .05). Evidently, the p value is less than 0.05, which rejects the hypothesis implying there is a statistically significant difference in agreeableness scores based on gender. Simply put, women score higher than men do on agreeableness. Critical to the discussion is the fact that Rahmani and Lavasani (2012) conducted a similar study. As a result, the authors concluded that there is a statistically significant difference score of agreeableness between male and female participants. Like the authors, the study also established a statistically significant difference in agreeableness scores between male and female study participants. In a different study, Vianello, Schnabel, Siram, and Nosek (2013) established that women score higher than men do on agreeableness scores. It follows that the finding from this study complements literature on the s ubject in question. The results also indicate that female study participants have higher conscientiousness scores (M = 5.20, SD 1.067) than male study participants (M = 5.01, SD = 1.018) (t (988) = 2.738, p .05). It is evident that the p value was lower than 0.05, which rejects the hypothesis. Simply put, the study established that there is a statistically significant difference on conscientiousness scores between male and female study participants. Specifically, female study participants record higher conscientiousness scores than male study participants. Imperative to the debate is the reality that previous studies have established similar results. As evidenced, Lydon, OConnor, McVeigh, Offiah, and Byrne (2015) reveal that females scored significantly higher than males on conscientiousness (p .001). In a different study, Weisberg, DeYoung, and Hirsh, (2012) did not establish a significant difference in conscientiousness scores between men and women. However, the same result was established when the authors controlled for age with the same variables. The results from the study are recorded as female (M = 3.62, SD = 1.172) and male study participants (M = 3.38, SD = 1.157) (t (988) = 3.183, p .05). From the results, the p value is less than 0.05, which rejects the hypothesis. It follows that there is a statistically significant difference in neuroticism scores between male and female study participants. It is notable that the study is consistent with other publications that examined the same topic. Specifically, Vianello, Schnabel, Siram, and Nosek (2013) examined for the presence of a statistically significant difference in neuroticism scores between men and women. Consequently, the researchers concluded that women score higher than men do on neuroticism. Critical to the discussion is the reality that Weisberg, DeYoung, and Hirsh (2012) established similar results from their study. It follows that the outcome of the study complements those of previous authors. The results reveal that male study participants have higher openness scores (M = 5.03, SD 1.199) than female study participants (M = 5.02, SD 1.178) (t (988) = -0.68, p .05). Vital to the debate is the truth that the difference is mathematically significant but statistically insignificant. This owes to the fact that the p value from the results is greater than 0.05, which fails to reject the hypothesis. Authors such Weisberg, DeYoung, and Hirsh (2012) as have conducted similar studies and concluded that there is no significant differences in openness/intellect scores based on gender in terms of the big five domain. However, the authors found that women scored statistically significant higher than men did in openness. Analogously the same study reveals that men recorded statistically higher scores than women did on intellect. It follows that the results complement with previous literature. Apparently, the study has established that there is a statistically significant difference of scores in agreeableness, conscientiousness, and neuroticism based on gender. The same study also indicates the absence of statistically significant scores in openness and extraversion based on gender. Critical to the discussion is the fact that the study is limited because it did examine individual factors that influence and individuals personality. For instance, the study could examine how questions such as; Q1. Like order; Q2. Make a mess of things; Q3. Get chores done right away; and Q4r. Often forget to put things back in their proper place differ based on gender. As Weisberg, DeYoung, and Hirsh (2012) argue, age could act as an intervening variable and when conducting the study in question. In fact, the authors examined the subject while conducting for the effect of age on the outcomes. It follows that this study should also have controlled for age on the personalities of the study part icipants. References Bridges, R. K., and Harnish, J. R. (2015). Gender Differences in Formal Thinking: Their Impact on Right-Wing Authoritarianism and Religious Fundamentalism. Psychology, 6, 1676-1684. Retrieved from https://file.scirp.org/pdf/PSYCH_2015101913493088.pdf Lee, K., and Ashton, M. C. (2012). Getting mad and getting even: Agreeableness and Honesty- Humility as predictors of revenge intentions. Personality and Individual Differences, 52: 596-600. Retrieved from https://pdfs.semanticscholar.org/f133/1ef0c52d7062cc1e892e28d6250cdc45b0da.pdf Lydon, S., OConnor, P., McVeigh, T., Offiah, G., and Byrne, D. (2015) Medical Specialty Choices: Does Personality Matter? Irish Medical Journal, 108(3), 75-77. Retrieved from https://aran.library.nuigalway.ie/bitstream/handle/10379/5139/personality_aran.pdf?sequence=1isAllowed=y Manson, JH. (2015). Life History Strategy and the HEXACO Personality Dimensions. Evolutionary Psychology, 13(1), 48 - 66. Retrieved from: https://escholarship.org/uc/item/3qp935pj Rahmani, S., and Lavasani, G. M. (2012). Gender Differences in Five-Factor Model of Personality and Sensation Seeking. Social and Behavioral Sciences, 46: 2906 2911. Retrieved from doi: 10.1016/j.sbspro.2012.05.587 Rey, L., and Extremera, N. (2014). Positive Psychological Characteristics and Interpersonal Forgiveness: Identifying the Unique Contribution of Emotional Intelligence Abilities, Big Five Traits, Gratitude, and Optimism. Personality and Individual Differences 68, 199-204. Retrieved from https://dx.doi.org/10.1016/j.paid.2014.04.030 Schwartz, A. H., Eichstaedt, J. C., Kern, L. M., Dziurzynski, L., Ramones, M., Agrawal, M., Shah, A., Kosinski, M., Stillwell, D., Seligman, E. P. M., Unga, U. H. (2013). Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach. PLOSone, 8(9): 1-16. Retrieved from https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0073791type=printable Vianello, M., Schnabel, K., Siram, N., and Nosek, B. (2013). Gender Differences in Implicit and Explicit Personality Traits. Personality and Individual Differences, 55 (2013) 994999. Retrieved from https://dx.doi.org/10.1016/j.paid.2013.08.008 Weiner, I. B. (2017). Handbook of personality assessment. John Wiley and Sons Inc. Weisberg, J. Y., DeYoung, G. C., and Hirsh, B. J. (2012). Gender Differences in Personality Across the Ten Aspects of the Big Five. Frontiers in Psychology, 2(178): 1-11. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3149680/pdf/fpsyg-02-00178.pdf

Marketing plan phase3 (Coca cola) Essay Example

Marketing plan phase3 (Coca cola) Essay Marketing Plan Phase3 (Coca Cola) Price strategy Penetration Pricing This is a strategy employed by the Coca Cola Company in order to achieve a large market share for the new beverage container. The products penetrate the market and satisfy consumer needs while retailers are given more margins and incentives. Despite the high market share that the company has already achieved, the competitive environment pushes it to apply feasible measures attain and maintain potentially dominant customers. Penetration strategy through lowering prices of Coca Cola products attracts a multitude of new consumers and retains existing customers, leading to abundant sales and large market shares. Complimentary products are also promoted through this strategy because the customers will be away of their existence after being lured into purchase by the lower costs (Solomon et al, 2011). However, the penetration strategy can have a major limitation if other competitors in the market such as Pepsi, decide to lower their prices too. This lowers the value of the subsidized produ cts. We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 3. Inventory control This strategy refers to the method of supervising and managing stock within a company to regulate and account for product flow. According to Wood (2005), it also ensures that the company has adequate supply of incoming goods while maintaining security for the company’s assets. Coca Cola needs to pay more attention on inventory control to maintain supplies and good distribution channels that show positive feedback from the customer. Inventory control will give the company impetus on the distribution of the various coke products thus contributing to the company’s continuous success. Keeping track of product records will enable the company to maintain its status.

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buy custom Pandemic in America essay The modern society in the United States is well prepared to tackle any pandemic that may break out at the earliest stage possible. The researchers in the center for diseases control have set up strategies which would help the health department to respond quickly to the threat of an outbreak before it spreads far into the society. My supporting the motion is triggered by the recent bird flu outbreak and the speed at which the out break was contained by the health department of the United States. An outbreak of a pandemic is dangerous to both the in effected and affected individuals and has serious negative effects to the country as well. These negative effects include; deaths of the affected individuals, stigma in the social environment, and economic downturn due to the heavy financial capital that government utilizes in order to curb the situation before it spreads too far. The effects are unacceptable and that is why reinforcement towards containing the situation is put in place (Prevention). In contrast, the opposing individuals also have the right to be in their position. In December, 2005, avian flu outbreak in Cambodia and Vietnam was viewed to have had affected the government of the United States which had the required reinforcement to curb the pandemic. However, it took about two weeks before the government said anything about the situation which at the time had spread to far into the society affecting large population of those nations. This may have shown that United States may be slow to take action in the case of a pandemic yet tit has the required reinforcement to fight back the pandemic. But, the slow action does not imply that the s country is not well prepared for an occurrence of an epidemic(Steinhardt,p.98). Another reason which has facilitated me to supporting the argument is the methods of pandemic containment that are used by health practitioners in the country. In case of any pandemic outbreak, health practitioners respond quickly to the pandemic but there is a common formula that is used to curb the situation. The first step is to give medical attention to the infected individuals. The medical attention in this case includes special treatment which is done in evacuated locations whereby patients response top the medication is seriously monitored. This helps in the analyses of the seriousness of the pandemic and the gestation period of the viruses causing the influenza. The second step and the most importat is the investigation to the source of the pandemic. Here, the medical practitioners use the first patients as the main tool for the research methods. Patients are interviewed in order to get the information about the earliest symptoms of the pandemic, and also tested so as top get the main source of the pandemic whether a virus or an influenza. This helps the researchers to know the gestation period of the viruses which in turn gives the information about the rate at which the diseases can spread in the society in the society. This helps the researchers into making the reports which calls for the necessary speed to be applied in order to curb the situation before it spread to an uncontainable situation. The last step involves the research on the characteristics of the source of the pandemic. At this point, he researchers need to have found the pandemic carrier and now they have to find the habitat and the necessary environmental conditions for the survival of the same. If the virus happens to be unknown to humans, necessary matching concept is applied to the virus and the known virus which are almost similar in nature. The findings made will have stated the cause of the pandemic, the habitat of the causing organism, mode of transmission whether respiratory or contact, and the method of containment (Association). At the outset, the methods which are applied sin containment of the pandemic include creation of unsuitable environment for the organisms in the patients body as stipulated in the research findings. After the success of curing the in effected individuals, the researchers get back to the working on the vaccinations which would be used to completely eliminate the pandemic from the society. In the United States this is done by health researchers in the center for diseases control (Ali,p. 65). In the United States, the research on the vaccines to be used against an epidemic is an involving process which takes a longer time while the containment method is still underway in the fields. Scientists in the research process in most cases grow virus for the anticipated vaccine in large vats which have cultured animal cells. This takes a longtime to mature thus delaying the realization of the complete control of the epidemic. At last, vaccine is found and given to the unaffected individuals to prevent the spreading of the epidemic. The United States health practitioners are the most reliable in the world. In casee any other country in the world experiences an outbreak of an epidemic which may seem to be complicated, affected country calls for the involvement of the United States researchers. The government sends heath researchers of the center for diseases control to carry out research on the epidemic and help to find methods of controlling the same. In addition, the world health organization also uses health practitioners from the country in the effort to control diseases and epidemics in many places of the world. This proves the United States to have capability of controlling an epidemic which can affect the citizens at the earliest time possible. In case of the outbreak of an epidemic, the government still proposes the evacuation method of affected individuals from the society as a way to curb the situation. The formula was supplied in the event of the outbreak of H1N1 flu which is the most recent epidemic to have reached the United States. More also, the federal government has made emergency funding to restore staffing at health departments. This is taken to be one of the measures of preparedness of containing an occurrence of an outbreak of an epidemic. Also, special nurses have been recruited and trained in the methods which can be used to control the situation. These nurses have been distributed to local health facilities where they are mandated to take charge to rare cases of illnesses reported to the health facilities. The health department also has put measures of epidemic control into place. In case of an epidemic, quarantine is the first response put in place by the department. The method is said to be the most effective since the epidemic cannot reach too many of the unaffected individuals in the country. After the quarantine, public awareness campaigns are put in place and at this step the moving individuals in and out of the country undergoes medical test at the points of clearance in the airports. In conclusion, the United States health department is the rated as the most effective in the world today. This makes many countries to rely on the services of the United States government in the efforts to contain the epidemic. The federal government has strengthened the capabilities of the health departments by ensuring that they receive enough funding which would enable them to cater for the epidemic outbreak. I support the argument that United States is ready to control any epidemic that outbreaks in the country. Buy custom Pandemic in America essay

Global communications Essay Example | Topics and Well Written Essays - 2500 words

Global communications - Essay Example ntinued to evolve as the marketers come to the realisation of how to communicate efficiently through modern-day advertising methods across a range of multifaceted and progressively competitive international marketplaces. This variety of marketing involves instituting a website, and then choosing interactive types of advertising; with the strategic intent being to cater to the domestic markets clients (Fill, 2005). In defining the functions of global marketing, the inferences for worldwide interactive advertising are usually centred on an ethnocentric market. This approach could be viewed as standardised. In the hybrid strategic method of international marketing, also referred to as "glocalisation†, the strategic aim is to utilise a centralised and planned "footprint" to create an international brand identity, while permitting flexibility that is country-specific in the communication and tactical mix decisions. When deciding what the strategic propositions are as far as international interactive advertising is concerned, the aspects of global marketing no longer make use of an ethnocentric perspective. Global marketing recognises and exercises strategic intent as a way to organise the blend of centralised brand or business directives with the more localised variations in management decision making, and interactive advertising placement. Therefore, global communications definitely suggest that the existence of international online clients is a strategically anticipated result of a hybrid strategic technique (Yeshin and Gilligan, 2000). Language constraints:   In most cases, advertisements have to be interpreted. This has to be according to local version of the generic language. In some circumstances, advertisements created in foreign languages are run intentionally in order to add an air of mystery to a commodity or good. Cultural Hindrances: Subtle cultural disparities may stop an advertisement from being viewed as acceptable in one nation, or be accepted in a

Comprehensive health history and Physical Essay

Comprehensive health history and Physical - Essay Example It was around six in the evening while he was driving from work when he noticed a change in his body. There was an abrupt pain onset of the pain to his right side which occurred for a small period of time about one to two minutes. He thought that he might have strained while driving and this might have resulted in the pain. The pain slowly moved from the parasternal area towards his neck. This was the first time he experienced such pain and describes his day as a normal day at the office with no strains. He felt tired at this time as the pain continued to radiate upwards. The pain subsided a little when he got home but he felt a discomfort that was accompanied by a shortness of breath. At this time, he was not nauseated or sweating. The pain seemed to disappear immediately he arrived home and rested. Two days ago the pain returned again and this time a little severe than the first episode and lasted close to five minutes. The pain seemed to emanate from the same place as the previous episode. He experienced this twice during the day in the morning and in the evening. In both instances he was not strained but simply walking around in the office. He went home and took a rest again and the pain seemed to disappear completely until today when the pain episode manifested. All this time he was contemplating of seeking medical attention but did not. He never used any pain relievers or any other drug that could ease the pain. The reason for this he says is that the pain seemed to last for a short period of time and would disappear itself or would end immediately he went to rest. This made him think that the pain was as a result of work. The patient says that he did not experience any other symptom apart from the shortness of breath during the pain episodes. There was no dizziness or palpitations. He also says that there was no other exertional dyspnea, orthopnea or paroxysmal nocturnal dyspnea. Interestingly the pain did not alter during movements or during food intake . There was also no palpable pain. He has never been informed of having heart problems. He has never had a problem with his chest before and neither has he ever experienced chest pains in his life. He does not have claudication. However, Andrew was diagnosed with hypertension about 2 years ago. Andrew is not a smoker and has no symptoms of diabetes. He was only diagnosed with the hypertension 2 years ago which he is fully aware of and had a total abdominal hysterectomy and a BSO about a year ago. Andrew has not been on any hormone replacement therapy of late. He also says that their family has a history of premature CAD. He has been monitoring his cholesterol level for quite some time but at present he does not know. Past Medical, Surgical, and Social History Surgical- has no history of surgical operations Medical history Childhood: diagnosed with mumps at the age of 7. No measles, croup, pertussis, rheumatic fever, scarlet or polio. Accidents: Andrew had an accident while at the ag e of 12 while riding his bicycle. He developed a fracture. At the age of 25 he was involved in a car accident although he survived with bruises. Chronic illnesses: In 2010 he was diagnosed with hypertension and was on medication until last year when he stopped taking the medication due to the drowsy effect they were having on him. In 2008 he was diagnosed with peptic ulcer disease which was successfully treated after three months using cimetidine. Hospitalizations: He was hospitalized at the age of 12 after the accident where he

Assignment Essay Example | Topics and Well Written Essays - 750 words - 2

Assignment - Essay Example In the past, defining what equality is and should be became a contributory factor of the Revolutionary War. In the years prior to the war, the only social structure and governmental administration ideologies were those brought with them from Britain. In Britain, it was status and wealth that indicated if a citizen was qualified for equality.(Van Til 1) In other words, equality did not apply to everyone within the society only to a specific elite group. However, the American colonists were far from British life, in the colonies life was different and, often, harsh. These struggles like Indian attacks, hunger, and diseases were experienced universally by the rich and poor alike. Slowly but surely colony life and the philosophical concepts of â€Å"enlightenment† thinkers, gave people the idea that â€Å"equality† could and should not be something bestowed or earned, but something that should be a principle right.(Van Til 1) When Thomas Jefferson wrote that â€Å"all men are created equal,† it sparked the fires of change, particularly, among those that, generally, were not offered equality within society. Anti-salve supporters spoke out that it was absolutely hypocritical to speak of equality of all men, while owning and profiting from the slave trade.(Foner 4-5) Women were encouraged by the changing perceptions of equality to speak out and be more active. The Native Americans, would not benefit from this changing times, in fact, they would suffer greatly. Even as the colonists fought for the right to freedom and individual equality in the New World, the Native Americans would, sadly, lose all hope of equality, freedoms, and rights to ancestral lands. It is easy to see that in these turbulent and changing times that finding the definition of equality that was inclusive, concise, and agreeable to all, was no easy task. The Revolutionary War itself was, both, a revolt against the British rule, but, also, a civil war among colonists who did not s hare the same views on the impending rebellion.(Nash) Loyalists, those faithful to the British Crown and the Patriots, those colonists that sought to make America a new nation all of its own, were forced to stand against each other. Even the slaves found themselves on opposing sides of the war. The British gained their allegiance by offering to â€Å"free:† the slaves that would fight for them against the colonists; the colonists.. Ultimately, we know the war’s imminent outcome. The colonies prevailed and the United States was born independent from Britain. The new philosophies of American would see the abandonment of previous British traditions and social norms. By 1800, the practices of â€Å"indentured servitude† and â€Å"apprenticeships† had nearly disappeared all together. The freedoms and equalities of white men increased. The aristocratic structure of society was dismissed and, for the first time, men of all levels and stations were represented in politics; by the 1780s the majority of white males were qualified to vote.(Foner 1-2) The founding fathers did not know what impact the philosophy of equality would have on the new nation. In truth, they believed in equality of â€Å"conditioning,† not in â€Å"opportunities.† Simply meaning, all men should be treated equally, allowing for basic courtesies, dignities, and respects; they were not necessarily referring

Explaining The Purpose Of The Main Financial Statements Finance Essay

Explaining The Purpose Of The Main Financial Statements Finance Essay A financial statement (or financial report) is a formal record of the financial activities of a business, person, or other entity. In British English-including United Kingdom company law-a financial statement is often referred to as an account, although the term financial statement is also used, particularly by accountants. For a business enterprise, all the relevant financial information, presented in a structured manner and in a form easy to understand, are called the financial statements. They typically include four basic financial statements: Balance sheet: also referred to as statement of financial position or condition, reports on a companys assets, liabilities, and Ownership equity at a given point in time. Income statement: also referred to as Profit and Loss statement (or a PL), reports on a companys income, expenses, and profits over a period of time. Profit Loss account provide information on the operation of the enterprise. These include sale and the various expenses incurred during the processing state. Statement of retained earnings: explains the changes in a companys retained earnings over the reporting period. Statement of cash flows: reports on a companys cash flow activities, particularly its operating, investing and financing activities. For large corporations, these statements are often complex and may include an extensive set of notes to the financial statements and management discussion and analysis. The notes typically describe each item on the balance sheet, income statement and cash flow statement in further detail. Notes to financial statements are considered an integral part of the financial statements. The Balance Sheet The balance sheets purpose is to show the assets of the company. Balance sheets are based on a fix point called a reporting perioda day, a month, a quarter, a year. A quick glance at a balance sheet will show you what the company owns and how much it owes. Balance sheets include assets (property, cash, anything owned of value), liabilities (debt owed) and shareholders equity. Income Statements Income statements show the revenue earned during a reporting period.  Included in this report are the expenses and cost of creating the revenue. Once the expenses and costs are removed from the total revenue, the bottom line of the report reveals whether or not the company lost money or made money. This report is sometimes referred to as the profit and loss statement. Another feature of the income statement is the EPS, or earnings per share. This reveals what a shareholder would receive if you were being paid dividends per each share owned. Cash Flow Statements Cash on hand is important because it supports the daily activities of a business. There must be enough cash on hand to pay expenses and buy assets as needed. Cash flow statements track the inflow and outflow of cash. They reveal whether or not cash was generated by the business. The data for a cash flow statement comes from an income statement and the balance sheet. The cash flow statement reveals net decreases or increases of cash for the reporting period. Retained Earnings Once liabilities and assets are known and a balance sheet is created, it is known whether or not the shareholders have a positive or negative equity. From the equity is taken retained earnings. Retained earnings are broken down and explained in the statement of retained earnings. This statement reveals what the company keeps and does not distribute to the owners and how that amount changes over the reporting period. Losses are called accumulated losses, retained losses or accumulated deficit. Financial Statements Once a set of financial statements are prepared they can be used for loan applications, fund-raising or to place a value on a business. But they are typically used for making business decisions that will affect operations. The numbers and calculations in the financial statements are also used to calculate ratios and make further analysis. Common figures derived are operating margins, debt-to-equity ratio, P/E, working capital and inventory turnover Purpose of financial statements by business entities The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an enterprise that is useful to a wide range of users in making economic decisions. Financial statements should be understandable, relevant, reliable and comparable. Reported assets, liabilities and equity are directly related to an organizations financial position. Reported income and expenses are directly related to an organizations financial performance. Financial statements are intended to be understandable by readers who have a reasonable knowledge of business and economic activities and accounting and who are willing to study the information diligently. Financial statements may be used by users for different purposes: Owners and managers require financial statements to make important business decisions that affect its continued operations. Financial analysis is then performed on these statements to provide management with a more detailed understanding of the figures. These statements are also used as part of managements annual report to the stockholders. Employees also need these reports in making collective bargaining agreements (CBA) with the management, in the case of labor unions or for individuals in discussing their compensation, promotion and rankings. Prospective investors make use of financial statements to assess the viability of investing in a business. Financial analyses are often used by investors and are prepared by professionals (financial analysts), thus providing them with the basis for making investment decisions. Financial institutions (banks and other lending companies) use them to decide whether to grant a company with fresh working capital or extend debt securities (such as a long-term bank loan or debentures) to finance expansion and other significant expenditures. Government entities (tax authorities) need financial statements to ascertain the propriety and accuracy of taxes and other duties declared and paid by a company. Vendors who extend credit to a business require financial statements to assess the creditworthiness of the business. Media and the general public are also interested in financial statements for a variety of reasons. Financial ratio analysis groups the ratios into categories which tell us about different facets of a companys finances and operations. An overview of some of the categories of ratios is given below. * Leverage Ratios which show the extent that debt is used in a companys capital structure. * Liquidity Ratios which give a picture of a companys short term financial situation or solvency. * Operational Ratios which use turnover measures to show how efficient a company is in its operations and use of assets. * Profitability Ratios which use margin analysis and show the return on sales and capital employed. * Solvency Ratios which give a picture of a companys ability to generate cash flow and pay it financial obligations. Differences between the formats of financial statements for 3 different type of business- sole proprietorship, partnership and Limited company Government financial statements The rules for the recording, measurement and presentation of government financial statements may be different from those required for business and even for non-profit organizations. They may use either of two accounting methods: accrual accounting, or cash accounting, or a combination of the two (OCBOA). A complete set of chart of accounts is also used that is substantially different from the chart of a profit-oriented business Financial statements of non-profit organizations The financial statements of non-profit organizations that publish financial statements, such as charitable organizations and large voluntary associations, tend to be simpler than those of for-profit corporations. Often they consist of just a balance sheet and a statement of activities (listing income and expenses) similar to the Profit and Loss statement of a for-profit. Personal financial statements Personal financial statements may be required from persons applying for a personal loan or financial aid. Typically, a personal financial statement consists of a single form for reporting personally held assets and liabilities (debts), or personal sources of income and expenses, or both. The form to be filled out is determined by the organization supplying the loan or aid. Differences between Sole Proprietorship, Partnership Corporation I want to do this! Whats This? There are a number of different types of business organizations an individual or a group can form. However, three of the most common types of business organizations are sole proprietorships, partnerships and corporations. These three types of businesses are similar in some ways, but a number of differences are important to note. Formation A sole proprietorship or a partnership may be formed without filing any formal paperwork. The creators of a corporation, however, must file a document known as the articles of incorporation. Liability The owner(s) of a sole proprietorship or a partnership may be held liable for any business activity and/or obligation. Corporate shareholders, however, usually are liable only for the amount they invested. Record Keeping Corporations are required to keep strict records of meetings and other similar administrative activities, while a sole proprietorship or a partnership typically is not required to do so. Size A sole proprietorship can have only a single owner, but a partnership or a corporation may have any number of owners. Taxes The owner of a sole proprietorship is required only to report the business earnings on her tax return, while a corporation or a partnership must file a separate return for the business. BASIC FINANCIAL STATEMENT FORMAT PARTNERSHIP When preparing financial statements by hand the Income Statement would usually be prepared first because the net income or loss becomes part of the Statement of Partners Capital. The Statement of Partners Capital is usually prepared second because the ending partners capital balances become part of the Balance Sheet. Corporations are subject to income taxes but sole proprietorships and partnerships are not. Otherwise the income statements of each are identical. Income Statement (single-step format): HANSON RETAIL FOOD STORE Income Statement Year Ended December 31, 2006 Net Sales $262,000 Rent revenue 6,900 Interest revenue 1,400 Total Revenue 270,300 Expenses: Cost of Goods Sold $159,000 Salaries and wages 45,000 Advertising 12,400 Freight out 4,000 Depreciation 5,000 Taxes and licenses 3,000 Rent 6,300 Interest expense 350 Loss on sale of assets 250 Property taxes 2,000 Total expense 237,300 Net Income (loss) $ 33,000 ======== Owners equity statements of corporations are called Statement of Retained Earnings, those of sole proprietorships are called Statement of Capital and those of partnerships are called Statement of Partners Capital. Statement of Partners Capital: HANSEN RETAIL FOOD STORE Statement of Partners Capital Year Ended December 31, 2005 John Soo Mary Doe Totals Beginning balance $ 24,000 $ 33,000 $ 57,000 Net income (loss) 16,500 16,500 33,000 40,500 49,500 90,000 Withdrawals 500 1,500 2,000 Ending balance $ 40,000 $ 48,000 $ 88,000 =========== =========== ====== Balance Sheets of corporations have a Shareholders Equity section whereas sole proprietorships have an Owners Capital section and partnerships have a Partners Capital section. Otherwise the Balance Sheets would be identical. Balance Sheet: HANSEN RETAIL FOOD STORE Balance Sheet December 31, 2006 ASSETS Current Assets: Cash $ 3,000 Short-term investments/marketable securities 6,000 Accounts receivable, net 5,000 Inventory 10,000 Prepaid rent 2,000 Office supplies on hand 1,000 Total current assets 27,000 Long-Lived Assets: Long-term investments $ 10,000 Land 35,000 Building 86,000 Machinery equipment 50,000 Less accumulated depreciation ( 23,000) Patents 4,000 Total long-lived assets 162,000 Total Assets $189,000 ======== LIABILITIES Current Liabilities: Accounts payable $ 4,200 Notes payable 15,000 Interest payable 1,000 Wages payable 800 Total current liabilities 21,000 Long-Term Liabilities: Mortgage payable $ 30,000 Bonds payable 50,000 Total long-term liabilities 80,000 Total Liabilities 101,000 PARTNERS CAPITAL John Soo, Capital 40,000 Mary Doe, Captial 48,000 Total Partners Capital 88,000 Total Liabilities and Owners Equity $189,000 TASK 2 Last Year Current Ratio = C.A / C.L = 21 / 15 = 1.4 Acid Test = C.A / C.L = 15 / 15 = 0 Net Profit Margin = N.P / Sales =37/499 =0.07 Gross Profit Margin = G.P / Sales =99/499 =0.20 Return on Capital Employed = N.P / Equit + Debt = 17 / 75 = 0.23 Return on Ordinary Share holder fund = N.P after tax / Ordinary share holder equity = 17 / 14 = 1.2 Average Stock Turnover period = Avg Stock / CGS * 365 = 6 /400 X 365 =5.5 =6days Current Year Current Ratio = C.A / C.L = 11 / 11 = 0 Acid Test = C.A / C.L = 7 / 11 = 0.64 Net Profit Margin = N.P / Sales = 32 / 502 = 0. 06 Gross Profit Margin = G.P / Sales = 132 / 502 = 0.26 Return on Capital Employed = N.P / Equit + Debt = 5 / 79 = 0.06 Return on Ordinary Share holder fund = N.P after tax / Ordinary share holder equity = 5 / 14 = 0.36 Average Stock Turnover period = Avg Stock / CGS * 365 = 4 / 370365 =3.95 = 4 days

Penguins †Birds that Cannot Fly Essay -- Exploratory Essays Research

Penguins – Birds that Cannot Fly Penguins are one of my favorite species of birds. They look like a bunch of men in tuxedos at the beach. Although they are considered birds, none of them are capable of flying. They live in climates and locations that range from the warm Equator to the freezing Antarctic. Penguins are so cool that they have become the stars of many television commercials. Of the seventeen species, it is the Emperor penguin that is the most interesting penguin. After all, how many fathers can go without food for two months, so that they can protect their off-spring twenty four hours a day? All penguins are found in the Southern Hemisphere and are flightless seabirds. While many people associate penguins with the cold Antarctic, only two species breed in the Antarctic. The two species that breed in the Antarctic are the Adelie and the Emperor penguin. In fact, penguins live in a wide variety of climates and locations. Among the locations that the other fifteen species inhabit are the Galapagos Islands and the coasts of Australia, South America, New Zealand, and South Africa. Interestingly, the Emperor penguin is the world's only bird that never spends one second of its life on dry land. Adult penguins range in height from approximately 16 to 48 inches, depending on the species. The Emperor penguin is the tallest of all species. Emperor penguins are also the heaviest, weighing up to 100 pounds. Most penguins can be recognized by their white breasts, black backs, and black heads, resembling a small man in a tuxedo. Some penguins have other distinguishing features such as orange, red, or yellow areas on their heads or necks. Penguins are gifted swimmers, using their wings as paddles. Their bodies are de... ...le find penguins interesting, beer companies and other advertisors have chosen to frequently use them in television commercials. There is even a hockey team named after them. Of all the seventeen species, however, it is the amazing nesting habits and parental dedication that makes the Emperor penguin the most interesting of all penguins. The Kingfisher Illustrated Encyclopedia of Animals. New York, New York: Kingfisher Books, Grisewood & Dempsey Inc., 1992: "Penguin." 238-239. Pete & Barbara's Penguin Page. 4 October 2003 Peter_and_Barbara_Barham/pengies.html>. Conway, William G. "Penguin." Microsoft(R) Encarta(R) 98 Encyclopedia. Microsoft Corporation. CD-ROM. 1993-1997. Earth & Sky World of Science Web Page. Byrd and Block Communications. 1998. 4 October 2003 .

George and Lennie Essay

The title of the book comes from a poem by the 18th century Scottish poet Robert Burns. â€Å"Of Mice and Men† is a novel written by John Steinbeck. It is set in California in 1930s during the time of the depression. During this time of depression, people lived in poverty, finding it difficult to gain employment and often had to search ranch to ranch for employment. At this time people were inspired and motivated by the â€Å"American dream† a dream of a land in which life should be better and richer. This, however was nothing but a lost dream. They went on to search for a job, which would fullfill, their dreams. In Of Mice and Men we know that there are characters that have a dream. A dream that they are really working hard for and there are characters whose dreams are already taken away from them. I think John Steinbeck wrote this so he can provide the reader with a historical and social viewpoint and background of life in the 1930s. An outsider is someone who does not fit in to the mainstream of Society. In this essay I will write about Candy, the oldest person on the farm. Crooks, the crippled Negro and Cuerly’s wife, the only women in the book, who did not even get a name. I have chosen them because they don’t fit in with the other characters. In the 1930s Curleys Wife represents people who were ignored and suffered from loneliness. First of all John Steinbeck does not reveal the name of Curley’s Wife as he thinks she is not important which makes me think that she has no other part to play other than being Curleys Wife. Curly’s Wife is stuck on a farm when she thinks she should be in Hollywood.   

Periphrasis Definition - Glossary of Rhetorical Terms

Periphrasis Definition - Glossary of Rhetorical Terms In rhetoric  and  prose style, periphrasis is a roundabout way of saying  something:  the use of an unnecessarily lengthy expression in place of one thats more direct and concise. Periphrasis is a  type of  verbosity. Periphrasis (or circumlocution)  is commonly considered a stylistic vice. Adjective: periphrastic. EtymologyFrom the Greek, talking around Examples NBC Sunday Night Football. Two groups of stalwart men will compete for the possession- and conveyance- of a midsize leather ovoid!(What to Watch. Entertainment Weekly, September 6, 2013)The Elongated Yellow FruitOn the late Boston Transcript, a feature writer, with a fondness for using three words where one would do, once referred to bananas as elongated yellow fruit. This periphrasis so fascinated Charles W. Morton . . . that he began collecting examples of Elongated Yellow Fruit writing. Samples:In the New York Herald Tribune a beaver was almost incognito as the furry, paddle-tailed mammal.The Denver Post elongated mustache into under-nose hair crops.To the Associated Press, Florida tangerines were that zipper-skinned fruit.In the Lincoln [Neb.] Sunday Journal-Star a cow did not give milk; the vitamin-laden liquid came from a bovine milk factory. . . .The Boston Americans ski columnist could not decide whether to call snow the elusive white subtance or the heavenly tapioca. And in Travel magazine, skiers slid down the slopes on the beatified barrel staves.(Elongated Fruit. Time, Aug. 10, 1953) Periphrasis in Euphemisms and the Grand Style Periphrasis occurs when a single word is replaced by several others to form a longer phrase that names the same thing: for instance, briny deep for ocean, or the manly art for boxing. . . . Its often used in euphemisms to speak around, and thus spare readers from any distasteful associations the more direct, single-word variant might trigger: little girls room for toilet, or passed on to greener pastures for died. Writers also use periphrasis to elevate their prose, to raise it from the informality of the low and middle styles to the formality of the high one, as in the following example, And those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. And there will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges. (King, I Have a Dream) Periphrasis can also lend prose a poetic or even archaic flavor. As Katie Wales notes, periphrasis is at work in the kennings of Old English poetry (swan road for sea, or heath stepper for deer).(Chris Holcomb and M. Jimmie Killingsworth, Performing Prose: The Study and Practice of Style in Composition. Southern Illinois University Press, 2010) Fowler on the Periphrastic Style The periphrastic style is hardly possible on any considerable scale without much use of abstract nouns such as basis, case, character, connexion, dearth, description, duration, framework, lack, nature, reference, regard, respect. The existence of abstract nouns is a proof that abstract thought has occurred; abstract thought is a mark of the civilized man, and so it has come about that periphrasis and civilization are by many held to be inseparable. These good people feel that there is an almost indecent nakedness, a reversion to barbarism, in saying No news is good news instead of The absence of intelligence is an indication of satisfactory developments. Nevertheless, The years penultimate month is not in truth a good way of saying November.Strings of nouns depending on one another and the use of compound prepositions are the most conspicuous symptoms of the periphrastic malady, and writers should be on the watch for these in their own composition.(H.W. Fowler, A Dictionary of Modern English Usage, rev. by Ernest Gowers. Oxford at the Clarendon Press, 1965) Pronunciation: per-IF-fra-sis Also Known As: circumlocution

Blame for the Mad Cow Disease Crisis essays

Blame for the Mad Cow Disease Crisis essays Crisis's breeds finger pointing. When a crisis occurs, one of the first questions that is asked is, where does the blame belong. This happens on a scale from backyard fights with siblings to national crises. It is human nature to want to know where to point the finger. One such national crisis started on March 18th, 1996. On this date it was confirmed that there was a link between BSE, know as mad cow disease, and CJD, a neurological disease in humans. It was finally proven that people could get mad cow disease from eating infected meat. A week later British beef was banned world wide. One study estimates that more than seven hundred thousand BSE-infected cattle have entered the food supply.(Rhodes 219). CJD has such a long incubation period it is impossible to estimate the number of people that will die from this crisis. Now like any other crisis it must be determined where the blame should lie. Does the blame belong to the British government, the farmers, the research ers, or possibly a combination of all? In a CNN piece reporting on the Lord Phillips Report, Analysis: Hope and Blame in Britain, Robin Oakley, CNN Political Editor discussed Lord Phillips inqiury into who was to blame for the BSE crisis. The article begins by discussing the BSE crisis, and the problems that the ministers were faced with. There was concern about the possibility of a national panic, as well as the possibility of having to put down entire beef herds. The actions the British did take cost four billion pounds, and the British were also faced with being banned from exporting beef worldwide. The article then discusses blame. Oakley explains that the inquiry, places some minimal blame on the government saying, ministers paid too much attention to producers,the farmersand not enough attention to the potential risks to consumers, but that the government didnt lie, they just didnt wan...

American History Week 4 #16 Article Example | Topics and Well Written Essays - 250 words

American History Week 4 #16 - Article Example He rejected the use of blackface performances and minstrel shows that whites used to depict African Americans as stupid, primitive, and lazy people. Such plays teased Africans and belittled them substantially. Torrence noticed this racial tragedy and decided to condemn it exclusively. Additionally, McKay contributed through his vastly read poem named â€Å"If We Must Die† (Taylor, 2006). The poem condemned the ruthless killings that whites executed on the blacks. The blacks experienced great injustice from the whites who tormented and killed them without proper reasons. The poem equally urged the Negros to stand up and fight back. McKay was against the rampant and undesirable deaths that engulfed the Negro communities in Harlem and beyond. He urged the blacks to defy the killings through retaliation despite their limited numbers. Similarly, Hubert Harrison founded the fist dailies for the New Negro movement, which indicated the fight against the whites’ intolerance and initiation of movements that despised the literacy and integrity of blacks. The collective impacts that the works of these figures made on the American society were numerous. Evidently, their efforts reduced the tolls of discrimination that the Africans faced. The blacks became stronger in fighting for their dues and resisted the unworthy discrimination from whites. These artists endured to show that the black societies were similarly humans and deserved fair treatments just like whites. Additionally, blacks correspondingly contributed the building of

Are people afraid of saying the truth against the government in public Essay

Are people afraid of saying the truth against the government in public - Essay Example However, governments often try to protect the interest of the public who voted in favor of them in the parliament elections. Thus lots of controversies will take place about the governmental policies among the public. Some people argue that people in a democratic country do not have the fear or concerns while opposing controversial governmental policies whereas some others argue that people are afraid of protesting against the controversial governmental policies. In this paper, I argue that in most of the times, general public are afraid of saying the truth against the government in public. Many people believe that, irrespective of rich or poor, people have the authority to protest against the governmental policies. However, in reality, poor people always stay away from protesting against the controversial governmental policies. Elite groups in the society always get lot of benefits from the government. Their influence on the government is comparatively more than that of the poor or disadvantaged people. Most of the politicians have the habit of approaching the poor people only when they were contesting elections. Thereafter, they will forget about the poor people. On the other hand, wealthy people or influential people always have a big say in the governmental policies. Therefore, their interests will be protected most of the times and the governmental policies affect only the poor people. As part of social security measures, governments give some benefits to the poor people. Governments can withdraw such benefits, if poor people protest against governmental policies. Such a fear prevents poor people from protesting against the government. The following report appeared on The guardian (Tuesday 22 January 2013) is relevant here. Campaigning charities are increasingly fearful of speaking out on behalf of vulnerable people because of the widespread

Psychological Research Report Essay Example | Topics and Well Written Essays - 1500 words

Psychological Research Report - Essay Example The number of items remembered was recorded down. The results from the data collected show that, external stimulus affect one’s memory performance with (P=.045). The human memory is severely affected by external distractions. Many will say that they make mistakes in a location with high noise. The amount of noise has much influence on the way the memory performs according to Douglas, et al. (2000). Distractions and in particular loud noise have varying affects on memory performance. Various studies have indicated that loud noise distractions have both positive and negative affect on memory performance depending on its frequency (Agnes, H 2004). Others have come with the conclusions that distractions have no effect on a memory’s performance. A larger number of studies involving tasks that primarily use short term memory has shown that exposure to loud noise significantly affect memory performance more (Baker et al. 1993). This is attributed to the fact that, distractions will act to avert the degree of concentration. To begin with, a study by Dwivedi’s (1988) proves that, loud noise distractions influence memory performance. In this experiment, students were required to memorize some English words as their teacher spelt them. The teacher repeated them for several times with a different music volumes playing and the number of those that a student could remember against the sound strength was recorded. Results indicated that high intensity noise was significantly detrimental in memory performance than low noise. In addition, Winkler, L et al. (1996) agreed with Dwivedi. They examined the effects of radio noise during class work where students were required to read and answer some simple questions with a radio on during class. The question was again administered to the same students with the radio on. On marking the question and comparing the two performances, it was evident to them that,

Childhood Essay Essay Example for Free

Childhood Essay Essay Natural growth is the child-rearing method that working class and poor parents use to raise their children because there is not a lot of time and money for structured activities and long verbal discussions with the children (Lareau, 2003). Families who practice natural growth child rearing practices need to focus on providing the simpler needs of the child like providing shelter, clothing, food, and water therefore unable to have the structured activities and worry about establishing communication skills. This is important to consider because the way children are raised because this has a social impact. The children that are being raised today will eventually grow up to be a part of their own society; there are social impacts on the current society because of the methods of child-rearing and the consequences that these child-rearing practices are having on children with the way they interact in society, There are benefits and disadvantages to both childrearing methods reported by Lareau (2010) however there are definitive differences in the child’s outcome due to the child’s social class and thus the method the child was raised with. In concerted cultivation children spend a lot of time with adults at structured activities and so they start to communicate with adults as relative equals. The children of concerted cultivation also have longer and more reasoning conversations with their parents which leads them to the sense of entitlement when dealing with institutions (Lareau, 2003). Children raised with concerted cultivation had a larger group of language skills than children raised with natural growth because they communicate longer and more often with adults. This leads to children raised with concerted cultivation having the ability to manipulate rules and thus deal with institutions easier than those of natural growth, however they also have issues figuring out how to occupy their time because they did not often do â€Å"free play† (Lareau, 2003). The children that are raised with natural growth have less communication skills simply because they have less experience talking to adults (Lareau, 2003). Parents of natural growth have to worry about putting food on the table and taking care of many basic needs so when the children are spoken to its often in short direct phrases, without any room for questioning or discussing. The children who are raised with natural growth also do not have that much time spent in structured activities with adults as the children of concerted cultivation (Lareau, 2003). The children who are raised with natural growth developed what Lareau (2003) reported as constraint. Constraint was the disadvantage that natural growth children experience because of their lack of communication skills and the subordination they felt to adults. Children raised with natural growth absorbed their parents feelings of powerlessness with institutions and learned to distrust authority. These differences tend to perpetuate themselves when it comes to differences in child rearing because what class a child is raised in impacts his/her life and then when that child grows up and has children of their own the child rearing practice will most likely be used again if the child grows up to live in the same social class. It is a cycle that continues throughout generations because children usually grow up to be in the same social class they were born into and since the child rearing practices are social class based primarily the children will raise their children as they were raised. After reading Lareau’s (2003) case study I had to do some reflection to figure out with method of child-rearing it was that I was raised in. My family has crossed the line from middle class to working class several times through my childhood, but predominately I feel as if I have been raised using concerted cultivation. My mother and father separated by the time I was seven years old. While at times living with my mother basic necessities were hard to come by because of her poor management of finances, my father always was middle class (I lived with him permanently from age 15 on) and I feel as if I have been raised a middle class child. Since, I was younger I now realize I was active in many structured activities such as: ballet, tap, jazz, girl scouts, youth group at church, choir, bell choir, church plays, cheerleading, cross-country, track, and swim team. Although I did not always think of the activities I participated in to be particularly hard on my family at the time I now realize with my brother, two sisters, and all of their activates my mother must have found it very hard to transport us all to our different activities. The number of activities I was involved in during my childhood shows proof of my upbringing being concerted cultivation because one of the characteristics of being raised with concerted cultivation is a lot of structured activities such as the ones I participated in (Lareau, 2003). Another concept of concerted cultivation which I know I have also be blessed with in my child-rearing is the better communication skills due to long discussions and reasoning with my parents (Lareau, 2003). Both of my parents have always encouraged my sisters, brother, and me to talk openly and voice our opinions. I did not realized it growing up, but now I understand that the lengthy communications I had with my parents enabled me to have a larger vocabulary, good communication skills, and feel comfortable when talking to authority or adults from institutions. The sense of entitlement I feel due to my middle class upbringing makes sense because of the amount of time I spent in structured activities with adults (Lareau, 2003). The time I spent with adults as a child and the way I spoke to them made them relative equals in my perspective. This is an advantage of having a concerted cultivation middle class upbringing because I do not mistrust authority or feel subordinate to intuitions, on the contrary I feel as if they are to serve me and that I can work with institutions to get both my and the institutions needs met. It makes sense that my entitlement feelings allow me to perform well in college and to communication effectively with all professors or staff at the college because of the experience I had dealing with institutions when I was younger. Another concept of concerted cultivation that I have experienced in childhood has to do with social connections. Much like Lareau’s (2003) case study has reported concerted cultivation raised children had weak ties with their extended family. This is true in my upbringing because while I love and sometimes talk to my extended family I seldom see them or would by any means categorize our relationships as strong kinship ties (Lareau, 2003). This I feel has been an unfortunate result of concerted cultivation because I see how some of my other cousins behave towards each other as they are so close talking everyday and meet several times a week for lunch or dinner. I feel this is sad because while I would love to have stronger ties with my extended family I realize it is not a part of the way I was brought up because of my middleclass child-rearing. The concept of my social connections often being mostly in homogenous age groups as a child is very accurate (Lareau, 2003). Because of the activities I participated in and the area in which I lived and went to school I predominately have friendships through activities with children much like I was at the time.

Physics of Baseball :: physics sport sports baseball

Finding and understanding the sweet spot on a wooden bat. When you strike a bat against a ball it sends vibrations, much like the vibrations acting on airplanes or bridges, which travel in waves through the bat. This motion is important to understand because every vibration the bat experiences takes energy away from the ball's speed as it leaves the bat. If you hit the ball at a bat's "nodes", the frequencies (each bat vibrates at several low and high frequencies at once, which is like the harmonics of stringed instruments) cancel out and since this happens you don't feel the sting in your hands that you experience when you hit the ball at different points on the bat. There is some discrepency of where the sweet spot is on the bat. Some believe that the sweet spot is 17 inches from the end and others believe that it is 6 inches from the end. For a wooden bat, I tend to believe that the sweet spot is 6 inches from the end of a 34 inch bat (opposite of where your hands are). This is due to the fact that if you were to hit a ball 17 inches from the end, you would be hitting on the bat's emblem. If hit hard enough, the bat would break because this is a weak spot in the bat due to the stamping of the emblem. It's Basic Physics When looking at a collision between a baseball bat and ball, three things always apply: Conservation of linear momentum- The linear momentum of a particle of mass, m, moving with a velocity, v, is defined to be the product of the mass and velocity: p=mv Elastic collision- An elastic collision between two objects is one in which total kinetic energy (as well as total momentum) is the same before and after the collision. Conservation of energy- Energy can never be created or destroyed. Energy may be transformed from one form to another, but the total energy of an isolated system is always constant. Newton's Third Law- States that for every action there is an opposite and equal reaction. How hitting the ball works The Swing When a person swings a bat, their arms propel the bat to a high velocity which is needed to transfer momentum to the ball and send it sailing. Also, there is a transfer of energy starting with the batter then moving from the batter's arms to the bat and then when contact is being made with the ball the energy in the bat is transferred to the ball which propels the ball forward (hopefully:)) The force that acts on the ball, as contact is being made (contact is about 1/1000sec.

Waiting For The Mahatma

R. K. Narayan is one of the postcolonial writers of India who are found to project the nation building attitude in their writings. His Waiting for the Mahatma, set in the surroundings of the writer’s created village Malgudi, is woven against the unconventional backdrop of the freedom movement. But in spite of using directly the national experience as the central theme as did Raja Rao, Narayan puts it in the background giving preference to the personal narrative.In Waiting for the Mahatma, the story develops through the development of Sriram’s character, his encounter with different situations and his romance with Bharoti. At first, Sriram is presented a lazy and complacent young high school graduate living with his grandmother. He has no knowledge of the condition of the country. But once he meets and falls in love at first sight with a young woman, a disciple of Mahatma Gandhi and is involved in the freedom struggle. Actually his development through the novel from part 1 to 5 is our medium to know different aspects of the novel.The protagonist, Sriram, is an insipid person who can be easily influenced by anyone. At the outset of the novel, in Part I, we acknowledge that he grows up under the loving care of his grandmother, after the early death of his parents. In that time his life was controlled by his granny. When he is twenty, his grandmother hands over the fat sum of money she had been saving in his name. His irresponsibility is known immediately, when he wants to withdraw a huge sum of Rs. 250/-, but his watchful grandma restricts it to a decent Rs. 50/-. He had no choice rather obey her.Then he came into contact with Bharati and fell into love at first sight. He met her as she was making tin collection for the freedom movement. Bharati’s father had been shot dead while offering Satyagraha against the British during the first Non-cooperation Movement. She, who was just an infant then, was adopted and brought up by the Sevak Sangh, a G andhian institute, as a foster daughter to Gandhi. Bharati has no existence without Gandhi. She has no independent character of her own. She only symbolises Gandhi model of love, non-violence and freedom.Sriram comes into contact with Gandhi through Bharati. The nearer he goes to Bharati the more he learns about Gandhi. Sriram left his Granny at Kabir Road at night leaving behind his household things and went to become a non-violent soldier of Gandhi. His aim was to remain with Bharati. â€Å"Gandhiji welcomed Sriram and told him: ‘â€Å"Before you aspire to drive the British from this country you must drive every vestige of violence from your system. . . . You must train yourself to become a hundred percent ‘ahimsa’ soldier’†. Gandhi could easily read what type of a man Sriram was.So he advised him to leave his materialistic life and accept a spiritual life. Meanwhile Sriram, a pleasure seeking man, was totally changed to a freedom fighter and a fo llower of Gandhi. As part of propagating Gandhi’s message, especially ‘Quit India’, Sriram came to the village named Solur. He halted before a shop and bought two plantains and a bottle of soda. The shop man told Sriram that he had nice biscuits and asked if he wouldn’t try it. Sriram asked him if the biscuit was English. He replied, ‘â€Å". . . Purely English biscuits which you cannot get for miles around.In these days no one else can get them. ’ ‘Have you no sense of shame? ’ Sriram asked. Sriram has transformed from a wayward selfish modern materialist to a spokesman of traditional values, swaraj and nationality. In pursuance of Gandhi’s wishes, while Bharati courted arrest, Sriram kept himself out of it and fell a prey to the machinations of a revolutionary terrorist Jagdish. Temporarily he found satisfaction in his job of setting fire to the records in half a dozen law courts, derailing a couple of trains, paralyzing the work in various schools and exploding a crude bomb.â€Å"But he enjoys these bouts only as â€Å"a relief in his lonely drab life, isolated from all human association. His revolutionary activities give him a feeling of romantic importance and an image of a character out of an epic† but he feels a loss of direction and â€Å"a certain recklessness† about himself. The freedom that he abrogates for himself in disorder as destruction proves him false† Sriram became a violent soldier of freedom. He became a slave of Jagdish who was a follower of Subash Chandra Bose. Jagdish turned the Mempi temple into a fortress.â€Å"Sriram did many destructive works on the request of Jagdish. Soon he understood that by destroying things none could oust the British from India. He felt that Mahatma Gandhi’s non-violent weapon was superior to the violent weapon. He was arrested under the Defence of India rule† . Sriram needed a prolonged training in understanding a nd realizing the meaning of love and the wider implications of non-violence in this and the context of freedom. Bharati made him aware of the feminine beauty and Gandhi truth.The materialist Sriram was converted into a spiritualist and patriot by the effort of Bharati and Gandhi. Sriram’s name recalls that of the great hero of the Indian epic the Ramayana. â€Å"While there is some irony here, considering the nature of this particular hero, the detail is significant. The novel could be read as a kind of parable with Sriram as a figure representative of the Indian nation, attracted to the Gandhian teachings but lacking the moral fibre necessary for faithful continued adherence to them†.In the plot of this book, the transformation of the protagonist due to his meeting and falling in love with Bharati is significant. The path of the protagonist’s progress has been from a state of isolated individualism to a state of involvement with others and issues that transcend the self such as love and nationalism. The novel clearly shows how personal life of people is affected by political events. Sriram and Bharati cannot consummate their relationship until India is independent.Even the scope of romantic love is severely crippled under British colonialism. Waiting for the Mahatmais a story of progress and growth of the hero Sriram. From a materialist he has grown to a patriot and man of values. â€Å"At one level, therefore, Waiting for the Mahatma is a story of progress of young, irresponsible, carefree Sriram into a passionate lover, a responsible citizen of the country with a record of considerable sacrifice and a term in jail to make him a complete patriot† Waiting for The Mahatma R. K. Narayan is one of the postcolonial writers of India who are found to project the nation building attitude in their writings. His Waiting for the Mahatma, set in the surroundings of the writer’s created village Malgudi, is woven against the unconventional backdrop of the freedom movement. But in spite of using directly the national experience as the central theme as did Raja Rao, Narayan puts it in the background giving preference to the personal narrative.In Waiting for the Mahatma, the story develops through the development of Sriram’s character, his encounter with different situations and his romance with Bharoti. At first, Sriram is presented a lazy and complacent young high school graduate living with his grandmother. He has no knowledge of the condition of the country. But once he meets and falls in love at first sight with a young woman, a disciple of Mahatma Gandhi and is involved in the freedom struggle. Actually his development through the novel from part 1 to 5 is our medium to know different aspects of the novel.The protagonist, Sriram, is an insipid person who can be easily influenced by anyone. At the outset of the novel, in Part I, we acknowledge that he grows up under the loving care of his grandmother, after the early death of his parents. In that time his life was controlled by his granny. When he is twenty, his grandmother hands over the fat sum of money she had been saving in his name. His irresponsibility is known immediately, when he wants to withdraw a huge sum of Rs. 250/-, but his watchful grandma restricts it to a decent Rs. 50/-. He had no choice rather obey her.Then he came into contact with Bharati and fell into love at first sight. He met her as she was making tin collection for the freedom movement. Bharati’s father had been shot dead while offering Satyagraha against the British during the first Non-cooperation Movement. She, who was just an infant then, was adopted and brought up by the Sevak Sangh, a G andhian institute, as a foster daughter to Gandhi. Bharati has no existence without Gandhi. She has no independent character of her own. She only symbolises Gandhi model of love, non-violence and freedom.Sriram comes into contact with Gandhi through Bharati. The nearer he goes to Bharati the more he learns about Gandhi. Sriram left his Granny at Kabir Road at night leaving behind his household things and went to become a non-violent soldier of Gandhi. His aim was to remain with Bharati. â€Å"Gandhiji welcomed Sriram and told him: ‘â€Å"Before you aspire to drive the British from this country you must drive every vestige of violence from your system. . . . You must train yourself to become a hundred percent ‘ahimsa’ soldier’†. Gandhi could easily read what type of a man Sriram was.So he advised him to leave his materialistic life and accept a spiritual life. Meanwhile Sriram, a pleasure seeking man, was totally changed to a freedom fighter and a fo llower of Gandhi. As part of propagating Gandhi’s message, especially ‘Quit India’, Sriram came to the village named Solur. He halted before a shop and bought two plantains and a bottle of soda. The shop man told Sriram that he had nice biscuits and asked if he wouldn’t try it. Sriram asked him if the biscuit was English. He replied, ‘â€Å". . . Purely English biscuits which you cannot get for miles around.In these days no one else can get them. ’ ‘Have you no sense of shame? ’ Sriram asked. Sriram has transformed from a wayward selfish modern materialist to a spokesman of traditional values, swaraj and nationality. In pursuance of Gandhi’s wishes, while Bharati courted arrest, Sriram kept himself out of it and fell a prey to the machinations of a revolutionary terrorist Jagdish. Temporarily he found satisfaction in his job of setting fire to the records in half a dozen law courts, derailing a couple of trains, paralyzing the work in various schools and exploding a crude bomb.â€Å"But he enjoys these bouts only as â€Å"a relief in his lonely drab life, isolated from all human association. His revolutionary activities give him a feeling of romantic importance and an image of a character out of an epic† but he feels a loss of direction and â€Å"a certain recklessness† about himself. The freedom that he abrogates for himself in disorder as destruction proves him false† Sriram became a violent soldier of freedom. He became a slave of Jagdish who was a follower of Subash Chandra Bose. Jagdish turned the Mempi temple into a fortress.â€Å"Sriram did many destructive works on the request of Jagdish. Soon he understood that by destroying things none could oust the British from India. He felt that Mahatma Gandhi’s non-violent weapon was superior to the violent weapon. He was arrested under the Defence of India rule† . Sriram needed a prolonged training in understanding a nd realizing the meaning of love and the wider implications of non-violence in this and the context of freedom. Bharati made him aware of the feminine beauty and Gandhi truth.The materialist Sriram was converted into a spiritualist and patriot by the effort of Bharati and Gandhi. Sriram’s name recalls that of the great hero of the Indian epic the Ramayana. â€Å"While there is some irony here, considering the nature of this particular hero, the detail is significant. The novel could be read as a kind of parable with Sriram as a figure representative of the Indian nation, attracted to the Gandhian teachings but lacking the moral fibre necessary for faithful continued adherence to them†.In the plot of this book, the transformation of the protagonist due to his meeting and falling in love with Bharati is significant. The path of the protagonist’s progress has been from a state of isolated individualism to a state of involvement with others and issues that transcend the self such as love and nationalism. The novel clearly shows how personal life of people is affected by political events. Sriram and Bharati cannot consummate their relationship until India is independent.Even the scope of romantic love is severely crippled under British colonialism. Waiting for the Mahatmais a story of progress and growth of the hero Sriram. From a materialist he has grown to a patriot and man of values. â€Å"At one level, therefore, Waiting for the Mahatma is a story of progress of young, irresponsible, carefree Sriram into a passionate lover, a responsible citizen of the country with a record of considerable sacrifice and a term in jail to make him a complete patriot†