Friday, May 15, 2020
The Discovery of Otzi the Iceman and Its Significance
On September 19, 1991, two German tourists were hiking in the Otzal Alps near the Italian-Austrian border when they discovered Europes oldest known mummy sticking out of the ice. Otzi, as the iceman is now known, had been naturally mummified by the ice and kept in amazing condition for approximately 5,300 years. Research on Otzis preserved body and the various artifacts found with it continues to reveal much about the life of Copper Age Europeans. The Discovery Around 1:30 p.m. on September 19, 1991, Erika and Helmut Simon from Nuremberg, Germany were descending from the Finail peak in the Tisenjoch area of the Otzal Alps when they decided to take a shortcut off the beaten path. When they did so, they noticed something brown sticking out of the ice. Upon further inspection, the Simons discovered that it was a human corpse. Although they could see the back of the head, arms, and back, the bottom of the torso was still embedded in the ice. The Simons took a picture and then reported their discovery at the Similaun Refuge. At the time, however, the Simons and the authorities all thought the body belonged to a modern man who had recently suffered a deadly accident. Removing Otzis Body Removing a frozen body thats stuck in the ice at 10,530 feet (3,210 meters) above sea level is never easy. Adding bad weather and a lack of proper excavation equipment made the job even more difficult. After four days of trying, Otzis body was finally removed from the ice on September 23, 1991. Sealed up in a body bag, Otzi was flown via helicopter to the town of Vent, where his body was transferred to a wooden coffin and taken to the Institute of Forensic Medicine in Innsbruck. At Innsbruck, archaeologist Konrad Spindler determined that the body found in the ice was definitely not a modern man; instead, he was at least 4,000 years old. It was then that they realized that Otzi the Iceman was one of the most amazing archaeological finds of the century. Once it was realized that Otzi was an extremely important discovery, two teams of archaeologists went back to the discovery site to see if they could find more artifacts. The first team stayed only three days, October 3-5, 1991, because the winter weather was too harsh to work in. The second archaeology team waited until the following summer, surveying from July 20 to August 25 1992. This team found numerous artifacts, including string, muscle fibers, a piece of a longbow, and a bearskin hat. Who Was Otzi the Iceman? Otzi was a man who lived sometime between 3350 and 3100 BCE in what is called the Chalcolithic or Copper Age. He stood approximately five feet and three inches high and at the end of his life suffered from arthritis, gallstones, and whipworm. He died at about the age of 46. At first, it was believed that Otzi had died from exposure, but in 2001 an X-ray revealed that there was a stone arrowhead embedded in his left shoulder. A CT scan in 2005 discovered that the arrowhead had severed one of the Otzis arteries, most likely causing his death. A large wound on Otzis hand was another indicator that Otzi had been in close combat with someone shortly before his death. Scientists have recently discovered that Otzis last meal consisted of a few slices of fatty, cured goat meat, similar to modern-day bacon. But many questions remain regarding Otzi the Iceman. Why did Otzi have over 50 tattoos on his body? Were the tattoos part of an ancient form of acupuncture? Who killed him? Why was the blood of four people found on his clothes and weapons? Perhaps more research will help answer these and other questions about Otzi the Iceman.Ã Otzi on Display After seven years of study at Innsbruck University, Otzi the Iceman was transported to South Tyrol, Italy, where he was to be both further studied and put on display. At the South Tyrol Museum of Archaeology, Otzi was encased within a specially made chamber, which is kept dark and refrigerated to help preserve Otzis body. Visitors to the museum can glimpse Otzi through a small window. To remember the place where Otzi had remained for 5,300 years, a stone marker was placed at the discovery site.
Wednesday, May 6, 2020
Gender Biased in Medicine - 648 Words
Since the beginning of evolution, females have been subjected and objectified based on their gender. History taught us that when during the 19th century, Charles Darwin, an English naturalist and geologist stated in his papers ââ¬Å"The Origin of Manâ⬠(1859) and ââ¬Å"Descent of Manâ⬠(1871) that men were superior to women. Unfortunately, such subjections to women still persist today; in politics, education, labor and surprisingly in science. Science supposed to be unbiased in disregard of gender. Scientist supposed to back the truth through fair and honest experiments without bias or sexual preference but history had taught us that even in science, women are perpetuated and ââ¬Å"usedâ⬠for their own patriarchal gain. In the paper ââ¬Å"The Evolutionary Origins of Patriarchyâ⬠by Barbara Smuts, Smuts talks about evolutionary basis of male motivation to control female sexuality. Evolutionary psychology has its roots in Charles Darwin theory of Natural Selection-ââ¬Å"Through natural selection, [Darwin] explained, men had become superior to woman in courage, energy, intellect and inventive genius and thus would inevitably excel in art, science and philosophyâ⬠(The Female Malady, p.122). Such publications not only gave burst to the male society (patriarchal) but gave them more reasons to perpetuate inequality. This is also corroborated by another journal, in the paper ââ¬Å"The Origins of Sex Differences in Human Behaviorâ⬠by Alice H. Eagly and Wendy Wood, which they conclude by saying that evolutionaryShow MoreRelatedEssay on Gender Norming974 Words à |à 4 Pages Gender Norming What exactly is a standard? According to Websterââ¬â¢s dictionary, a standard is a level of quality or excellence that is accepted as the norm or by which actual attainments are judged. Standards are created because someone believes that a fair and efficient form of doing something is necessary. The military is full of these standards. One of the most widely known is the Army Physical Fitness Test (APFT). It tests the maximum amount of push-ups and sit-ups a person can do in two minutesRead MoreDiscrimination Of The Science Industry Essay950 Words à |à 4 PagesDiscrimination of Women in Science Men have been known to be the gender that dominates in the field of Science. The science industry is something that is perceived to be manly, and not pursued by women. This is an unfortunate assumption of the science industry. The only reason women are not the face of science is because the field is biased. Biased in 2016? Absolutely. Discrimination against women in the workplace is nothing new, especially in the field of science. There has been some change butRead MoreAn Abstract of Bernards the Good-Provider Role: Its Rise and Fall of the Good Provider1481 Words à |à 6 PagesMonitored the realestate market. With that said, the idea of a ââ¬Å"Substance Economyâ⬠comes into play, depicting husbands and wives as co-entrepreneurs. That said, it is later noted that the term provider surfaced in 1532, however, it had not yet become gender biased. According to Bernard, Websterââ¬â¢s Dictionary defines the good provider as ââ¬Å"one who provides, especially, colloq, one who provides food, clothing, etc for his family; as he is a good or an adequate providerâ⬠(Bernard 1981:44). Therefore the wifeRead MoreWomen Of The Medical Field883 Words à |à 4 PagesThis causes medical professionals to make decisions based on this research that may not be particularly appropriate for women, such as the fact that aspirin reduces the rate of heart attacks for men but not for women, much to many doctorsââ¬â¢ surprise. Gender stereotypes also exist within the medical field that may prevent women from receiving the care and attention they need, as many doctors often assume women are emoti onal, and thus, exaggerating their symptoms, versus men who are believed to be moreRead MoreWomen Should Not Go Into Combat1404 Words à |à 6 Pagesreasons which make a valid argument are as follows. For the positive side which believes women should go into combat, say that this decision should be dependent on a personââ¬â¢s skills and abilities to perform under these condition rather than their gender identity. Aside from this, there have been many recent developments in warfare technologies which accommodate to females bodies and many of these women can meet the physical and mental standards that are required for combat fighting. Moreover, theRead MoreArgumentative +/- Pre-Implantation Genetic Diagnosis1001 Words à |à 5 Pageshaving trouble conceiving, PGD increases the pregnancy rate by not implanting the weaker, or abnormal, embryos. Transition: With all these positives, you might be wondering, why the opposing view? Next we will learn why there s trouble where medicine meets ethics on this controversy. III. Pre-Implantation Genetic Diagnosis brings forth many moral and ethical issues, along with some negative side effects. A. PGD can cause moral issues for those who believe that human life starts at conceptionRead MoreGenetically Modified Crops : A New Breakthrough Of The Agricultural Industry1636 Words à |à 7 Pages275 to over 700 cases per 100,000 individuals. (Seattle Organic Restaurants) Despite seeing a significant rise in chronic illnesses, the correlation between GMOs and chronic illnesses is unknown. Nevertheless, the American Academy of Environmental medicine urges consumers not to wait before protecting themselves and their children. The academy believes that GMOs should be avoided until further tests have been conducted. (Smith) Many other health issues could arise from the use of GMOs. Some growthRead MoreHow Capitalism Promotes An Unfair Gender Biased System Essay1859 Words à |à 8 Pageswhile creating an unfair system for women, leads to a bigger issue. Similarly, in this paper I will be discussing capitalism and its connection to the gender biased system that it creates in todayâ⠬â¢s society. This system results in many disadvantages for women, while on the other hand, men seem to be unaffected. Capitalism ultimately promotes a gender biased system in which the monetary status is upheld due to women rather than men. In the opening of this paper I will introduce Karl Marxââ¬â¢s theory ofRead MoreChronic Obstructive Pulmonary Disease1269 Words à |à 6 Pagesbackground (69.6%). Looking at these baseline characteristics of participants, the distribution of gender in the trial was biased towards men, as 73.8% of the total participants were male. This can give biased results, as there was not an equal distribution between male and female participants. Another characteristic of participants was that most were of Caucasian ethnic background; this can also give biased results, as there is not a proportional distribution between all ethnicities and therefore notRead MoreEssay On Transgender Athletes1501 Words à |à 7 Pagesdoping-free sporting environmentâ⬠and their core values include impartial, objective, balanced, and transparent, observing the highest ethical standards and avoid improper influences or conflicts of interests that would undermine our independent and un biased judgment, and developing policies, procedures, and practices that reflect justice, equity, and integrity (World Anti-Doping Agency). 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Tuesday, May 5, 2020
Essay About Soccer Example For Students
Essay About Soccer Soccer is a popular sport played all over the world. Even though it has only been popular in North America for the past 30 years, soccer has been a long time favorite most everywhere else. It is the national sport of most European and Latin-American countries, and of many other nations. Millions of people in more than 140 countries play soccer. The sport dates back to the Egyptians, who played games involving the kicking of a ball. Now, the sport has grown to a global pastime, including mens and womens teams, and the World Cup (which is played every four years). Games similar to soccer were played in China as early as 400 BC. In about 200 AD the Romans played a game in which two teams tried to score by advancing a ball across a line on the field. The Romans passed the ball to one another but they never kicked it. London children in about 1100 played a form of soccer in the streets. During the 1800s the people of England played a game similar to soccer. Many rules changed and each per son interpreted the rules differently. The modern version came about in the early nineteenth century, in England. It started as a game involving kicking and handing, but later this branched off into two separate sports: rugby and football (which is what the English call soccer). In 1848 a group of school representatives met at Trinity College in Cambridge and drew up the first of soccer rules. In 1863 English soccer clubs founded the Football Association. By the late 1800s soccer began to spread to the rest of the world. The Canadian Soccer Association was established in 1912 while the United States Soccer Federation was set up in 1913. The first World Cup Championship was in Montevideo, Uruguay. Since then it has been played every four years except during WWII. The North American Soccer League (NASL) was formed in 1968 and the sport began to gain popularity in the 1970s. The modern game of soccer has a simple goal: kick or head the ball in to the goal of your opponents team. Basically, there is also one simple rule: No o ne except the goalkeeper may use theyre hands to play the ball. Soccer is a simplistic sport. Eleven members of each team defend their side of the field to prevent the ball from being forced into their goal, which results in a point scored by the team kicking the ball. There are only three officials involved during play: The referee, and two linesmen. The equipment used in soccer is also very simple. In addition to the field itself, all that is needed for a game is two goals (eight feet high and eight yards apart) and a ball. Each player wears hard plastic or padded shin guard, covered by long socks, for protection during play. Cleats are also worn for traction on the field. A goalie may also wear a special padded shirt, and gloves to protect his or her hands. A standard field, as regulated by the Federation International de Football Association (or FIFA), has a length between 100 and 130 yards, and a width of between 50 and 100 yards. The rules of play for soccer have deliberately been kept simple (see rules as appendix). The referee makes most of the decisions, and attempts to encourage fair play. A soccer game begins with a kickoff in the center of the field. A coin is flipped to decide which team will kickoff. The other team kicks off at the start of the second half when the teams switch sides or nets. After a team scores the other team gets to kickoff to begin again. The kickoff takes place in the middle of the field. When the ball is kicked it must travel the circumference of the ball and touch another player before the kicker can touch the ball again. .udb6583571bfb2f9adf435b0de80595ec , .udb6583571bfb2f9adf435b0de80595ec .postImageUrl , .udb6583571bfb2f9adf435b0de80595ec .centered-text-area { min-height: 80px; position: relative; } .udb6583571bfb2f9adf435b0de80595ec , .udb6583571bfb2f9adf435b0de80595ec:hover , .udb6583571bfb2f9adf435b0de80595ec:visited , .udb6583571bfb2f9adf435b0de80595ec:active { border:0!important; } .udb6583571bfb2f9adf435b0de80595ec .clearfix:after { content: ""; display: table; clear: both; } .udb6583571bfb2f9adf435b0de80595ec { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb6583571bfb2f9adf435b0de80595ec:active , .udb6583571bfb2f9adf435b0de80595ec:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb6583571bfb2f9adf435b0de80595ec .centered-text-area { width: 100%; position: relative ; } .udb6583571bfb2f9adf435b0de80595ec .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb6583571bfb2f9adf435b0de80595ec .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb6583571bfb2f9adf435b0de80595ec .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb6583571bfb2f9adf435b0de80595ec:hover .ctaButton { background-color: #34495E!important; } .udb6583571bfb2f9adf435b0de80595ec .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb6583571bfb2f9adf435b0de80595ec .udb6583571bfb2f9adf435b0de80595ec-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb6583571bfb2f9adf435b0de80595ec:after { content: ""; display: block; clear: both; } READ: A Raisin In The Sun Essay RacismAfter the ball is in play it remains in play unless it crosses a goal line or a touchline. All players attempt to stop the ball from coming in their zone while at the same time trying to score a goal. A player may kick the ball into the net with any part of the body except the hands and arms. If the ball goes out of bounds the play is restarted with a corner kick, a goal kick, or a throw-in. The referee decides what type to use. If the ball crosses the goal line and the defensive team touched it last then there is a corner kick by the offense. If the offense touches the ball last and crosses the goal line then it is a goal kick. A throw in h appens when the ball crosses the touchline. When it crosses the touchline the team that did not touch it last throws the ball in bounds. The ball is thrown over their head with two hands. Fouls are called when a player does not obey the rules and acts un-sportsman like. When a foul is called the opposite team receives either a penalty kick, a direct free kick or and indirect free kick. If the ball is kicked off the field over the length of the field, the other team is given a throw-in, where the ball is thrown over the players head, and back onto the field. If the ball is kicked over the goal, or across the width of the field, either a corner kick results (by the offensive team, where the ball is placed on the corner of the field and kicked into play) or the defensive team is awarded a goal kick, where the ball is placed on the corner of the goal box, and kicked back into play. If a goal is scored, the ball is taken back to the center of the field, and the team scored against kicks off. Other penalties include direct and indirect free kicks, and penalty kicks. For offenses such as shoving and tripping, either a direct free kick (offenses not in the goal box) or a penalty kick (inside the goal box) is awarded. Both allow goals to be made directly from the kicks. If a minor offense is being punished, then an indirect free kick is given, form which a goal cannot be sc ored. Most soccer games have 45-minute halves, and the clocks is not stopped except for injuries or deliberate time wasting. In professional soccer, only three to five substitutions are allowed per half. Generally, more are allowed in lower leagues. There are many exercises that people can do to improve in soccer. Exercises that strengthen your legs and improve flexibility are ideal. Physical conditioning is important if you plan on being good at soccer. Here are five exercises that are ideal for soccer:Running: running helps to improve cardiovascular fitness. In soccer there is lots of running for the ball so endurance and a speed is a must. Leg Stretches: using weights can help strengthen the legs. Using weights makes you kick harder and makes the ball travel farther, as a result you become a better player. Leg Machines: exercising all muscles in the leg makes you kick harder and prevents injury when you are diving all over for the ball. The strong muscles help prevent injuries. Stretching: stretching allows you to be more flexible. Sometimes soccer players need to kick the ball in the most awkward positions. Flexibly helps the player to kick the ball in those positions more effectively. Weight Training: all around weight training makes a soccer player even better. A stronger body helps prevent injury and improve all around performance. Practice Drills help the soccer player be more skillful and a better player. There are many drills that can be done. Drills like dribbling to head butting are often used. Some of these drills include:Practicing kicking the ball is a very important and often done drill. To practice the player will kick the ball into the net. Often there is a goalie that they try to score on. Kicking is the most important skill in soccer. Practicing will make your kick stronger and more controllable. .u51453548cea1e1bb4dfbfe0aa9c5cba3 , .u51453548cea1e1bb4dfbfe0aa9c5cba3 .postImageUrl , .u51453548cea1e1bb4dfbfe0aa9c5cba3 .centered-text-area { min-height: 80px; position: relative; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 , .u51453548cea1e1bb4dfbfe0aa9c5cba3:hover , .u51453548cea1e1bb4dfbfe0aa9c5cba3:visited , .u51453548cea1e1bb4dfbfe0aa9c5cba3:active { border:0!important; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 .clearfix:after { content: ""; display: table; clear: both; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u51453548cea1e1bb4dfbfe0aa9c5cba3:active , .u51453548cea1e1bb4dfbfe0aa9c5cba3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 .centered-text-area { width: 100%; position: relative ; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u51453548cea1e1bb4dfbfe0aa9c5cba3:hover .ctaButton { background-color: #34495E!important; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u51453548cea1e1bb4dfbfe0aa9c5cba3 .u51453548cea1e1bb4dfbfe0aa9c5cba3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u51453548cea1e1bb4dfbfe0aa9c5cba3:after { content: ""; display: block; clear: both; } READ: Marshant Museum Of Art And History EssayPassing is also a very important skill. One drill that can be done is to run side by side with another player and pass the ball back and forth. This skill will improve your passing and receiving skills. Passing is also vital in the game of soccer. Heading is one of the only ways to legally hit the ball when it high in the air. With another player heading can be practiced. One player throws the ball high over top of the other player. The player then will jump up and hit the ball with his forehead and try to control the ball. Heading is very hard and often lots of practice are required. Control of the ball is also very important. By setting up pylons in any order and distance and weaving through them in a pattern like formation can improve your control of the ball. Trying to go quick can also improve your speed of running while dribbling a ball. One on one practice improves both your dribbling and tackling. With two players one is given the ball and must keep the ball away from the other player. While one player is improving his faking and dribbling the other is practicing his defense and tackling. When this drill is done often it can improve your offense as well as defense. Bibliography:
Tuesday, April 14, 2020
How Saavy Marketers Beat Content Chaos Constant Content
If youââ¬â¢re like many marketers, youââ¬â¢ve been managing your content creation through spreadsheets, email chains, and shared documents. My god, the shared docsâ⬠¦ Does this sound familiar: multiple on-going Google Docs a Trello board to track article progress a spreadsheet outlining your publishing schedule various email chains discussing content topics and ideas I call this, ââ¬Å"content chaos.â⬠Fortunately, you donââ¬â¢t have to work like this. If your content creation process involves bouncing between tools like the ones above. Then itââ¬â¢s time to consider using Constant Content. How Constant Content Helps Savvy Marketers Beat Content Chaos Click To Tweet What is Content Chaos? 54% of B2B marketers and 50% of B2C marketers cite ââ¬Å"producing engaging contentâ⬠as a top challenge. Thatââ¬â¢s because many of them are still relying on spreadsheets and a handful of other tools to manage their content creation. And while these tools may get the job done, using them can feel like chaos. The cure to content chaos is a platform that simplifies content creation and reduces the number of tools you have to bounce between. The benefits of having everything in one place: Improve your workflow ââ¬â Organization helps you work more efficiently. And less chaotically. Fewer hack-jobs and workarounds ââ¬â Being hampered with tedious and inefficient processes is boring, and they open the door for mistakes. Improve communication ââ¬â When youââ¬â¢re stuck in content chaos, collaboration can feel painful. Enter, Constant Content. This Article Is Just For Youâ⬠¦ Over the years of working with thousands of clients, weââ¬â¢ve realized that getting the most out of our platform requires knowing how best to use it. So, we put this article together to help you get up-and-running and enjoying the benefits of our collaborative platform as soon as possible. In this article youââ¬â¢ll learn: What is Constant Content? Who is it for? How to become a ConCon master in record time What is Constant Content? If this were a press release, this section would look something like this: Constant Content is a content creation service that specializes in creating high-quality, unique content for businesses. Our easy-to-use, collaborative platform and managed enterprise services allow us to help businesses of any size to scale and improve their content creation. Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales. But in short, Constant Content helps companies simplify their content creation process and produce higher quality content. Itââ¬â¢s a platform that makes it easy for companies to find, hire, and manage freelance writers. Who is Constant Content For? Anyone who needs high-quality contentâ⬠¦ Marketing Teams Marketing teams are busy these days, which makes it difficult to devote the time required to write high-quality content. While you could hire an in-house writer to help, thatââ¬â¢s a costly alternative. Hiring freelance writers means you can continue to publish quality content ââ¬â but your marketing team can focus on other things. Ie. Marketing the content. ââ¬Å"We have used Constant Content to enhance our siteââ¬â¢s retail offerings, and have been very pleased with the results. The product copy provided was clear, concise and helpful to our customers, enabling them to better engage with our merchandise and make informed purchasing decisions. Additionally, Constant Content was quickly able to adopt our brand voice and tone, and provide the right type of information in a timely manner. We enjoy a productive relationship with Constant Content.â⬠Robert Douthit Sr. Digital Content Editor, The Home Depot Agencies Agencies have a unique challenge when it comes to content creation. One agency could have clients across a dozen or more industries, so how do they keep up with the demand for content? By working with freelance writers, agencies can find writers with industry expertise and quickly scale the size of their writers up and down as the clientsââ¬â¢ demand for content evolves. Small Businesses Online businesses need content. Whether itââ¬â¢s blog posts, social media content, landing copy, product descriptions or otherwise, content fuels your marketing. Constant Content makes it easy for small businesses to get the content needed to support their online presence without the cost or commitment of hiring an in-house writer or agency. ââ¬Å"Constant Content has been a great solution for our companyââ¬â¢s large demand for custom content! 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Goal 2: Drive Traffic to an Ecommerce Site If your goal is to drive traffic to an ecommerce store, you might focus on lighter, more engaging content on topics related to your product. Once you know what youââ¬â¢re looking for, the next steps become a lot easier. #2 Check the Catalog The easiest way to start finding great content with Constant Content is by browsing the catalog. You can start by searching for a keyword or phrase and then narrowing it down based on price and word count. At the time of writing this post, we currently have over 42,000 articles with their exclusive rights available for purchase. While only a portion of those articles will be relevant to your business, the breadth and variety of articles in the catalog make it a great starting place. #3 Let Writers Come to You Youââ¬â¢re not always going to find the articles youââ¬â¢re looking for in the catalog. Especially if you have something really, really specific in mind. In this case, the best option is to let writers come to you. And you do that with public requests. Public requests are easy to set up and are one of the best ways I suggest people get started with Constant Content. There are two main ways you can approach public requests: casting calls and calls for articles Casting Calls If you have a larger content project and are looking for one or more writers to work with on a more on-going basis, then you probably want to create a casting call. Some info to include in your casting call: The project details (Do you need blog posts or ebooks? How many? Is it an on-going or singular project?) Content details (What that estimated word count?) The target audience Your budget A brief description of the project and what youââ¬â¢re looking for Call for Article On the other hand, if youââ¬â¢re looking for an article on a specific topic and arenââ¬â¢t all that interested in building a team for on-going projects, a call for articles is your best option. With a call for articles, youââ¬â¢re sending out a blast to our writers asking for them to submit the most relevant articles they have on a topic. So, for example, a hardware business could do a call for articles requesting writers to submit their best articles on DIY home improvements. Or a travel blog could call for articles on a specific location. One of the advantages of both casting calls and calls for articles is that there isnââ¬â¢t an obligation to buy anything. This means if the articles submitted arenââ¬â¢t exactly what youââ¬â¢re looking for, then you donââ¬â¢t have to purchase them. Check out how easy it is to create a request for contentâ⬠¦ #4 Reach Out to Our Top Writers in Your Niche Last but not least, you can browse our top writers by category. If youââ¬â¢re looking for writers that specialize in your industry, head over to the Find Writers page and filter our top writers by the category youââ¬â¢re looking for. From there you can scroll through the list of writer profiles and publishing stats and send messages directly to the ones that match your criteria. Be sure to include your project details, budget, and timeline in the message so writers have enough information to know if your project will be a fit. How to Use Constant Content to Grow Your Business According to a recent study, content marketers say that find the time to produce top-notch content is one of their biggest challenges. In a survey by Statista Research, 61% of respondents surveyed indicated they would be spending their marketing budgets on content creation in 2018. If you too are planning to double-down on content creation this year, Constant Content can help. Customer acquisition and business development via top-quality content outreach are essential for sustained growth. Understanding the numerous ways Constant Content can benefit your company is imperative if you want to maximize the potential of the platform. If you want help building your brand in 2018, consider the following seven ways to use Constant Content this year. Topic Clusters After HubSpot launched topic clusters, website visits to their resource pages shot up by 107%. If you want to put the power of topic clusters to work for your brand, Constant Content can assist. Topic clusters allow you to cover a specific topic in great detail, instead of offering just a blog post or two on the subject. Brands wanting to rank well in search and attract more sales leads, need to give serious thought to incorporating topic clusters into their SEO strategy. On-Demand Writing Teams Constant Content makes it easy to create writing teams of on-demand writers. Discover writers with experience specific to your industry and build tight-knit groups of quality content creators able to craft content for your business on an as-needed basis. Whether you are a startup founder wanting to scale your company to improve traction or a small business owner wanting to attract online customers to your e-commerce site, Constant Content writing teams can help increase eyeballs on your company. Writer Recruiting/Relationship Building Writing teams arenââ¬â¢t your only option if you want to increase your content marketing output. Thanks to Constant Contentââ¬â¢s ââ¬ËFind a Writerââ¬â¢ function, you can discover and develop business relationships with a specific writer. Find a subject matter expert with experience writing for your industry or search writer bios for keywords relevant to your target market, i.e. drones, SaaS, or artificial intelligence. When you find a content creator with a writing style matching your needs, request custom content from your favorite wordsmith whenever you need. Guest Posts Many Constant Content customers use the platform as part of their guest posting strategy. Whether you want to post a guest article about your small business on a high-traffic site like Business2Community or submit a guest post regarding your startup to a tech blog like TechCrunch or Mashable, Constant Content makes it easy to supercharge your guest posting activities. Request a custom guest post from a specific writer or open a casting call and have multiple writers apply to write for your company. White Papers White papers are exploding in popularity. Everyone from cryptocurrency startups to digital marketing agencies are using white papers to build their brand and increase their lead generation funnel. Constant Content makes it easy to hire white paper writers or discover pre-written white papers ready to attract new customers to your company. E-books E-books are another wonderful way to increase lead generation for your business. Just like with Constant Contentââ¬â¢s white paper offerings, you have the option of requesting a custom e-book or purchasing a pre-written e-book for your brand. Purchase a full-rights e-book, and you can sell your new tome, offer it as a free download on your website, or share it with your email newsletter subscribers. Product Descriptions An increasing number of Constant Content clients are using the platform to connect with product description writers for their e-commerce ventures. Whether you need product profiles to improve your online businessââ¬â¢ SEO or you want assistance preparing your e-commerce startup for launch, Constant Content can help connect you with experienced product description writers. Your Sanity Awaitsâ⬠¦ Constant Content has helped over 50,000 businesses improve their content creation and beat content chaos. Learn more about how our content services can simplify your content marketing: Blog writing service SEO content writing service Copywriting service
Thursday, March 12, 2020
Cover Letter Sample Applying for Content Editor Job
Cover Letter Sample Applying for Content Editor Job SAT / ACT Prep Online Guides and Tips According to author Nick Hornby, "The secret of good writing is to cut it back, pare it down, winnow, chop, hack, prune, and trim, remove every superfluous word, compress, compress, compress." The same could be said to bethe secret of writing good cover letters! Since the writer of this next sample letter is applying for the position of Content Editor, she especially needs toshow strong editingskills in her letter. Read on to see if Leila successfully compresses her cover letter into the most persuasive points. Cover Letter Sample for Content Editor Position Leila Shadi1709 Broderick St.San Francisco, CA 945 May 1, 2016 Mr. Ernie SandersChief Marketing OfficerGlobex Tech55 Valley RoadPalo Alto, CA 95014 Dear Mr. Sanders, I was pleased to find your posting for HeadContent Editorwith Globex Tech on MediaBistro.com. Iââ¬â¢ve been following your company for the past several months and would be thrilled to contribute to its mission of engaging IT content with global reach.As a Content Editor with CloudArk, I possess both the editorial expertise to grow readership and the leadership experience to manage a team of writers. Please allow me to highlight my skills as they relate to your stated requirements. As a Content Editor with CloudArk, I have Effectively managed a team of five writers; led bi-weekly strategy meetings; assigned topics and projects and maintained editorial calendar. Increased blog readership from 1,000 unique visitors monthly to 50,000 unique visitors monthly in eight months. Produced several viral campaigns with over 10,000 social media shares. Oversaw creation of a bi-weekly newsletter and daily maintenance of social media channels, including Facebook, Instagram, Twitter, and Pinterest. Demonstrated excellent writing, editorial, and marketing skills and thorough knowledge of trends in IT industry. Maintained productive and positive relationships with coworkers characterized by open communication, creative support, and mutual respect. Iââ¬â¢m inspired by your mission to create informative and accessibleIT content and have several ideas for editorial directions that Iââ¬â¢d love to discuss. I will call you on Monday to see about arranginga meeting. In the meantime, please donââ¬â¢t hesitate to contact me by phone or email. My professional resume and portfolio of writing samples are attached. Thank you for your time, and I look forward to speaking with you soon. Sincerely, Leila Shadi Leila Shadileila.shadi@gmail.com555-555-5555 Leila sounds like she's had a lot of success as a Content Editor. Will a position as Head Editor be next? Content EditorCover Letter: The Breakdown Leila chooses to present her skills and experiences by bullet point in her cover letter. This list format allows her to pare down her qualifications to the essentials and present them in a clear, easy-to-read manner. While you can write out your cover letter, a format like the one Leila uses can also be an effective way to stick out from the crowd. Leila customizes her letter by stating at the beginning that she's been following the prospective company for some time. She gives specific examples of her experiences and uses data to quantify her accomplishments. She also conveys enthusiasm with her proactive call to action at the end of her letter, saying that she'll call on Monday to set up a meeting. This language can be useful for some jobs, though applicants should carefully consider whether the hiring manager might perceiveit as pushy. Overall, Leila has produced a clear cover letter that highlights her professional achievements as they relate to the new job. The bullet point format allows her to cut down unnecessary wordiness and get straight to the heart of what she wants to say. In addition to the bullet point format, Leila also usestraditional headers in her letter. Should you add those headers to your cover letter, too? A Note on Format While the sample cover letter above uses a traditional format with headers and a signature, your cover letter doesn't necessarily have to. If you're sending your letter as a Word attachment or hard copy, then these headers are a nice touch, especially if they match the formatting on your resume. Lots of organizations, though, expect you to send your cover letter in the body of an email or a text box on their application websites. As both of these modes tend to use plain text, you usually don't need to dress up your cover letter with headers or any extra formatting. You can just start right in with the salutation. If you're not including your email and phone number in a header, then you should probably make sure you add it in your conclusion. Make sure the hiring manager can clearly see how to contact you. Once you've figured out formatting, you can focus the rest of your energy on filling your cover letter with impressive content! What's Next? Care for another sample? Click here to read a cover letter for the position of Customer Experience Representative with an eyeglass company. Are you looking for more cover letters? Check out our full cover letter guide with writing tips and five more samples. If you're writing a cover letter, you should check out our cover letter template. This guide has tips for format, structure, and foolproof phrases, and it leads you through each step of the writing process.
Monday, February 24, 2020
The Law of Torts for Protection the Interests of the Other People Essay
The Law of Torts for Protection the Interests of the Other People - Essay Example The issue in this research is that Mark dug a certain portion of his yard to build a wall around his front garden. During the process, heavy rain disturbed him and he did not bother to cover the exposed area and a heap of rubble falls into the street. Dick is hit by some stones and is injured on his leg. On the other hand, Laura, Dickââ¬â¢s mother suffers a nervous breakdown after seeing Dickââ¬â¢s injuries. Tony who was riding his scooter down the street fell and broke his arm when hit by some rubble from the open pit. Jacque who was on the other side of the road assisted Tony after the accident and she was later infected with a rare form of blood poisoning which is caused by bacteria found in the soil. From the above scenario, it can be observed Dick, Laura, Tony, and Jacque have rights to file a lawsuit against Mark who is liable for the tort of negligence. In order for the plaintiffs in the above-mentioned scenarios to win their cases, they must prove to the courts that Mar k owed them a duty care and that duty of care has been breached. In order to prove the existence of daycare duty, some conditions should prevail as illustrated by the case of Capiro Industries vs. Dickman. These conditions include foreseeability, proximity as well as reasonability. The occupiers also owe a duty care to ensure that all people who enter their premises are not injured even the trespassers. However, duty care does not always exist hence these factors need to be taken into account. Broadly speaking, some situations are foreseeable to any reasonable person before they embark on a particular action. à From the above case scenario, it can be noted that Mark was not reason enough to leave the excavated area unprotected. As illustrated in the case of Hackshaw v. Shaw, occupiers have a duty care to all who pass through their places even trespassers. It can also be seen that it was foreseeable that a storm was building and Mark was not likely to complete his job on time. The element of proximity also exists where Mark excavated an area that was close to the road. As such, it is advisable that Dick, Laura, Tony, and Jacque take legal action against Mark since they can prove to the court that Markââ¬â¢s actions have been negligent and have led to their injuries. Reasonable people usually do not behave the way Mark acted. Ã
Saturday, February 8, 2020
Ethical Issues and Application of Ethics Theories Case Study
Ethical Issues and Application of Ethics Theories - Case Study Example Similarly, Carly also wants to show the work of young artists in his museum as it was a success in a museum in London. This will affect both Z museum and Carly as a successful show will increase the rating of the museum and will help them become a popular place. Similarly, Carly will also benefit by controlling a successful museum as his standing and worth will increase. The other stakeholder in the case is Jeremy Q. Jeremy Q is going donate a good sum of money to museum in an attempt to increase recognition in the corporate sector, which will give him chance to attract a corporate sponsorship for his collections. So, he may also be affected greatly by the success of the show. M's will also not remain unaffected by the show. They have been forced to become a stakeholder by the persuasion of Jeremy and Carly. Both have offered them to use their services in future if they sponsor the show. This means future financial gains for M's if show becomes a success. Similarly, young painters wi ll get exposure and there may be a change that the success of their painting in the show may lead them to fame. These were some of the stakeholders and how ethical or operational issues impact these stakeholders. According to Manuel Velasquez, Teleology theory states that what make an action good or wrong are the consequences of that action. For example, a "right action" always leads to right consequences and vice versa. In our case, all the stakeholders were working for their own benefits. For example, Jeremy wanted publicity and corporate sponsorship for his collections. Similarly M's wanted more business opportunities in the future and Carly wanted to enhance his reputation. In surge of their own benefits, all the stakeholders were working for the success of Z museum. However, according to Teleology theory, this self-interest is justified as long as the final target is achieved, that is the success of Z museum. However, if the Museum fails to put on a great show, the actions of these stakeholders would be classified as unethical or wrong actions, as suggested by this theory. Similarly, Manuel Velasquez defines Deontology theory as "it is not the consequences but the motivation behind thes e actions that determine the actions right or wrong". In our case everyone was lacking the real spirit and working for their self-interest or personal success (2009). Hence, their actions, according to deontology theory were wrong as they were not working for the success of the Museum, which was the main target, but instead everyone was seeking growth in his own personal stature. However, one cannot classify this behavior as truly negative behavior. According to Shaw, egoism theory sets the personal achievement and pleasure as the main goal for one's actions. The behavior of the stakeholders can be justified if their actions are viewed in the light of this theory. The director was working for his growth in reputation, Jeremy for his publicity, M's for future business. All of them were indirectly putting their efforts for the success of the show at the Museum. Their actions are justified by the egoism and Teleogical theories but, their actions cannot be considered as totally ethical under deontology (2005). In order to analyze the costs and benefits of these actions to Z
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