How Saavy Marketers Beat Content Chaos Constant Content

If you’re like many marketers, you’ve been managing your content creation through spreadsheets, email chains, and shared documents. My god, the shared docs†¦ Does this sound familiar: multiple on-going Google Docs a Trello board to track article progress a spreadsheet outlining your publishing schedule various email chains discussing content topics and ideas I call this, â€Å"content chaos.† Fortunately, you don’t have to work like this. If your content creation process involves bouncing between tools like the ones above. Then it’s time to consider using Constant Content. How Constant Content Helps Savvy Marketers Beat Content Chaos Click To Tweet What is Content Chaos? 54% of B2B marketers and 50% of B2C marketers cite â€Å"producing engaging content† as a top challenge. That’s because many of them are still relying on spreadsheets and a handful of other tools to manage their content creation. And while these tools may get the job done, using them can feel like chaos. The cure to content chaos is a platform that simplifies content creation and reduces the number of tools you have to bounce between. The benefits of having everything in one place: Improve your workflow – Organization helps you work more efficiently. And less chaotically. Fewer hack-jobs and workarounds – Being hampered with tedious and inefficient processes is boring, and they open the door for mistakes. Improve communication – When you’re stuck in content chaos, collaboration can feel painful. Enter, Constant Content. This Article Is Just For You†¦ Over the years of working with thousands of clients, we’ve realized that getting the most out of our platform requires knowing how best to use it. So, we put this article together to help you get up-and-running and enjoying the benefits of our collaborative platform as soon as possible. In this article you’ll learn: What is Constant Content? Who is it for? How to become a ConCon master in record time What is Constant Content? If this were a press release, this section would look something like this: Constant Content is a content creation service that specializes in creating high-quality, unique content for businesses. Our easy-to-use, collaborative platform and managed enterprise services allow us to help businesses of any size to scale and improve their content creation. Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales. But in short, Constant Content helps companies simplify their content creation process and produce higher quality content. It’s a platform that makes it easy for companies to find, hire, and manage freelance writers. Who is Constant Content For? Anyone who needs high-quality content†¦ Marketing Teams Marketing teams are busy these days, which makes it difficult to devote the time required to write high-quality content. While you could hire an in-house writer to help, that’s a costly alternative. Hiring freelance writers means you can continue to publish quality content – but your marketing team can focus on other things. Ie. Marketing the content. â€Å"We have used Constant Content to enhance our site’s retail offerings, and have been very pleased with the results. The product copy provided was clear, concise and helpful to our customers, enabling them to better engage with our merchandise and make informed purchasing decisions. Additionally, Constant Content was quickly able to adopt our brand voice and tone, and provide the right type of information in a timely manner. We enjoy a productive relationship with Constant Content.† Robert Douthit Sr. Digital Content Editor, The Home Depot Agencies Agencies have a unique challenge when it comes to content creation. One agency could have clients across a dozen or more industries, so how do they keep up with the demand for content? By working with freelance writers, agencies can find writers with industry expertise and quickly scale the size of their writers up and down as the clients’ demand for content evolves. Small Businesses Online businesses need content. Whether it’s blog posts, social media content, landing copy, product descriptions or otherwise, content fuels your marketing. Constant Content makes it easy for small businesses to get the content needed to support their online presence without the cost or commitment of hiring an in-house writer or agency. â€Å"Constant Content has been a great solution for our company’s large demand for custom content! They are able to work with our unpredictable schedule and provide high quality, custom content on demand. I love how I can communicate with the writers, hand pick my writing team, and manage my requests easily.† Utrip Solopreneurs Starting and growing a business is tough enough. If you’re struggling to keep up with the demand for content while also running your business, hiring a freelance writer may be the way to go. How to Become a Constant Content Master #1 Know Your Goals Before you can sink your teeth into the platform, you need to know your content goals. That’s because your goals will impact how you approach content creation. Let’s look at a couple of examples. Goal 1: Thought Leadership If your goal is to build thought leadership in a highly complex field, then you’ll want to hire a technical writer to produce something long-form and informative. Goal 2: Drive Traffic to an Ecommerce Site If your goal is to drive traffic to an ecommerce store, you might focus on lighter, more engaging content on topics related to your product. Once you know what you’re looking for, the next steps become a lot easier. #2 Check the Catalog The easiest way to start finding great content with Constant Content is by browsing the catalog. You can start by searching for a keyword or phrase and then narrowing it down based on price and word count. At the time of writing this post, we currently have over 42,000 articles with their exclusive rights available for purchase. While only a portion of those articles will be relevant to your business, the breadth and variety of articles in the catalog make it a great starting place. #3 Let Writers Come to You You’re not always going to find the articles you’re looking for in the catalog. Especially if you have something really, really specific in mind. In this case, the best option is to let writers come to you. And you do that with public requests. Public requests are easy to set up and are one of the best ways I suggest people get started with Constant Content. There are two main ways you can approach public requests: casting calls and calls for articles Casting Calls If you have a larger content project and are looking for one or more writers to work with on a more on-going basis, then you probably want to create a casting call. Some info to include in your casting call: The project details (Do you need blog posts or ebooks? How many? Is it an on-going or singular project?) Content details (What that estimated word count?) The target audience Your budget A brief description of the project and what you’re looking for Call for Article On the other hand, if you’re looking for an article on a specific topic and aren’t all that interested in building a team for on-going projects, a call for articles is your best option. With a call for articles, you’re sending out a blast to our writers asking for them to submit the most relevant articles they have on a topic. So, for example, a hardware business could do a call for articles requesting writers to submit their best articles on DIY home improvements. Or a travel blog could call for articles on a specific location. One of the advantages of both casting calls and calls for articles is that there isn’t an obligation to buy anything. This means if the articles submitted aren’t exactly what you’re looking for, then you don’t have to purchase them. Check out how easy it is to create a request for content†¦ #4 Reach Out to Our Top Writers in Your Niche Last but not least, you can browse our top writers by category. If you’re looking for writers that specialize in your industry, head over to the Find Writers page and filter our top writers by the category you’re looking for. From there you can scroll through the list of writer profiles and publishing stats and send messages directly to the ones that match your criteria. Be sure to include your project details, budget, and timeline in the message so writers have enough information to know if your project will be a fit. How to Use Constant Content to Grow Your Business According to a recent study, content marketers say that find the time to produce top-notch content is one of their biggest challenges. In a survey by Statista Research, 61% of respondents surveyed indicated they would be spending their marketing budgets on content creation in 2018. If you too are planning to double-down on content creation this year, Constant Content can help. Customer acquisition and business development via top-quality content outreach are essential for sustained growth. Understanding the numerous ways Constant Content can benefit your company is imperative if you want to maximize the potential of the platform. If you want help building your brand in 2018, consider the following seven ways to use Constant Content this year. Topic Clusters After HubSpot launched topic clusters, website visits to their resource pages shot up by 107%. If you want to put the power of topic clusters to work for your brand, Constant Content can assist. Topic clusters allow you to cover a specific topic in great detail, instead of offering just a blog post or two on the subject. Brands wanting to rank well in search and attract more sales leads, need to give serious thought to incorporating topic clusters into their SEO strategy. On-Demand Writing Teams Constant Content makes it easy to create writing teams of on-demand writers. Discover writers with experience specific to your industry and build tight-knit groups of quality content creators able to craft content for your business on an as-needed basis. Whether you are a startup founder wanting to scale your company to improve traction or a small business owner wanting to attract online customers to your e-commerce site, Constant Content writing teams can help increase eyeballs on your company. Writer Recruiting/Relationship Building Writing teams aren’t your only option if you want to increase your content marketing output. Thanks to Constant Content’s ‘Find a Writer’ function, you can discover and develop business relationships with a specific writer. Find a subject matter expert with experience writing for your industry or search writer bios for keywords relevant to your target market, i.e. drones, SaaS, or artificial intelligence. When you find a content creator with a writing style matching your needs, request custom content from your favorite wordsmith whenever you need. Guest Posts Many Constant Content customers use the platform as part of their guest posting strategy. Whether you want to post a guest article about your small business on a high-traffic site like Business2Community or submit a guest post regarding your startup to a tech blog like TechCrunch or Mashable, Constant Content makes it easy to supercharge your guest posting activities. Request a custom guest post from a specific writer or open a casting call and have multiple writers apply to write for your company. White Papers White papers are exploding in popularity. Everyone from cryptocurrency startups to digital marketing agencies are using white papers to build their brand and increase their lead generation funnel. Constant Content makes it easy to hire white paper writers or discover pre-written white papers ready to attract new customers to your company. E-books E-books are another wonderful way to increase lead generation for your business. Just like with Constant Content’s white paper offerings, you have the option of requesting a custom e-book or purchasing a pre-written e-book for your brand. Purchase a full-rights e-book, and you can sell your new tome, offer it as a free download on your website, or share it with your email newsletter subscribers. Product Descriptions An increasing number of Constant Content clients are using the platform to connect with product description writers for their e-commerce ventures. Whether you need product profiles to improve your online business’ SEO or you want assistance preparing your e-commerce startup for launch, Constant Content can help connect you with experienced product description writers. Your Sanity Awaits†¦ Constant Content has helped over 50,000 businesses improve their content creation and beat content chaos. Learn more about how our content services can simplify your content marketing: Blog writing service SEO content writing service Copywriting service

Cover Letter Sample Applying for Content Editor Job

Cover Letter Sample Applying for Content Editor Job SAT / ACT Prep Online Guides and Tips According to author Nick Hornby, "The secret of good writing is to cut it back, pare it down, winnow, chop, hack, prune, and trim, remove every superfluous word, compress, compress, compress." The same could be said to bethe secret of writing good cover letters! Since the writer of this next sample letter is applying for the position of Content Editor, she especially needs toshow strong editingskills in her letter. Read on to see if Leila successfully compresses her cover letter into the most persuasive points. Cover Letter Sample for Content Editor Position Leila Shadi1709 Broderick St.San Francisco, CA 945 May 1, 2016 Mr. Ernie SandersChief Marketing OfficerGlobex Tech55 Valley RoadPalo Alto, CA 95014 Dear Mr. Sanders, I was pleased to find your posting for HeadContent Editorwith Globex Tech on MediaBistro.com. I’ve been following your company for the past several months and would be thrilled to contribute to its mission of engaging IT content with global reach.As a Content Editor with CloudArk, I possess both the editorial expertise to grow readership and the leadership experience to manage a team of writers. Please allow me to highlight my skills as they relate to your stated requirements. As a Content Editor with CloudArk, I have Effectively managed a team of five writers; led bi-weekly strategy meetings; assigned topics and projects and maintained editorial calendar. Increased blog readership from 1,000 unique visitors monthly to 50,000 unique visitors monthly in eight months. Produced several viral campaigns with over 10,000 social media shares. Oversaw creation of a bi-weekly newsletter and daily maintenance of social media channels, including Facebook, Instagram, Twitter, and Pinterest. Demonstrated excellent writing, editorial, and marketing skills and thorough knowledge of trends in IT industry. Maintained productive and positive relationships with coworkers characterized by open communication, creative support, and mutual respect. I’m inspired by your mission to create informative and accessibleIT content and have several ideas for editorial directions that I’d love to discuss. I will call you on Monday to see about arranginga meeting. In the meantime, please don’t hesitate to contact me by phone or email. My professional resume and portfolio of writing samples are attached. Thank you for your time, and I look forward to speaking with you soon. Sincerely, Leila Shadi Leila Shadileila.shadi@gmail.com555-555-5555 Leila sounds like she's had a lot of success as a Content Editor. Will a position as Head Editor be next? Content EditorCover Letter: The Breakdown Leila chooses to present her skills and experiences by bullet point in her cover letter. This list format allows her to pare down her qualifications to the essentials and present them in a clear, easy-to-read manner. While you can write out your cover letter, a format like the one Leila uses can also be an effective way to stick out from the crowd. Leila customizes her letter by stating at the beginning that she's been following the prospective company for some time. She gives specific examples of her experiences and uses data to quantify her accomplishments. She also conveys enthusiasm with her proactive call to action at the end of her letter, saying that she'll call on Monday to set up a meeting. This language can be useful for some jobs, though applicants should carefully consider whether the hiring manager might perceiveit as pushy. Overall, Leila has produced a clear cover letter that highlights her professional achievements as they relate to the new job. The bullet point format allows her to cut down unnecessary wordiness and get straight to the heart of what she wants to say. In addition to the bullet point format, Leila also usestraditional headers in her letter. Should you add those headers to your cover letter, too? A Note on Format While the sample cover letter above uses a traditional format with headers and a signature, your cover letter doesn't necessarily have to. If you're sending your letter as a Word attachment or hard copy, then these headers are a nice touch, especially if they match the formatting on your resume. Lots of organizations, though, expect you to send your cover letter in the body of an email or a text box on their application websites. As both of these modes tend to use plain text, you usually don't need to dress up your cover letter with headers or any extra formatting. You can just start right in with the salutation. If you're not including your email and phone number in a header, then you should probably make sure you add it in your conclusion. Make sure the hiring manager can clearly see how to contact you. Once you've figured out formatting, you can focus the rest of your energy on filling your cover letter with impressive content! What's Next? Care for another sample? Click here to read a cover letter for the position of Customer Experience Representative with an eyeglass company. Are you looking for more cover letters? Check out our full cover letter guide with writing tips and five more samples. If you're writing a cover letter, you should check out our cover letter template. This guide has tips for format, structure, and foolproof phrases, and it leads you through each step of the writing process.

The Law of Torts for Protection the Interests of the Other People Essay

The Law of Torts for Protection the Interests of the Other People - Essay Example The issue in this research is that Mark dug a certain portion of his yard to build a wall around his front garden. During the process, heavy rain disturbed him and he did not bother to cover the exposed area and a heap of rubble falls into the street. Dick is hit by some stones and is injured on his leg. On the other hand, Laura, Dick’s mother suffers a nervous breakdown after seeing Dick’s injuries. Tony who was riding his scooter down the street fell and broke his arm when hit by some rubble from the open pit. Jacque who was on the other side of the road assisted Tony after the accident and she was later infected with a rare form of blood poisoning which is caused by bacteria found in the soil. From the above scenario, it can be observed Dick, Laura, Tony, and Jacque have rights to file a lawsuit against Mark who is liable for the tort of negligence. In order for the plaintiffs in the above-mentioned scenarios to win their cases, they must prove to the courts that Mar k owed them a duty care and that duty of care has been breached. In order to prove the existence of daycare duty, some conditions should prevail as illustrated by the case of Capiro Industries vs. Dickman. These conditions include foreseeability, proximity as well as reasonability. The occupiers also owe a duty care to ensure that all people who enter their premises are not injured even the trespassers. However, duty care does not always exist hence these factors need to be taken into account. Broadly speaking, some situations are foreseeable to any reasonable person before they embark on a particular action. Â  From the above case scenario, it can be noted that Mark was not reason enough to leave the excavated area unprotected. As illustrated in the case of Hackshaw v. Shaw, occupiers have a duty care to all who pass through their places even trespassers. It can also be seen that it was foreseeable that a storm was building and Mark was not likely to complete his job on time. The element of proximity also exists where Mark excavated an area that was close to the road. As such, it is advisable that Dick, Laura, Tony, and Jacque take legal action against Mark since they can prove to the court that Mark’s actions have been negligent and have led to their injuries. Reasonable people usually do not behave the way Mark acted. Â  

Ethical Issues and Application of Ethics Theories Case Study

Ethical Issues and Application of Ethics Theories - Case Study Example Similarly, Carly also wants to show the work of young artists in his museum as it was a success in a museum in London. This will affect both Z museum and Carly as a successful show will increase the rating of the museum and will help them become a popular place. Similarly, Carly will also benefit by controlling a successful museum as his standing and worth will increase. The other stakeholder in the case is Jeremy Q. Jeremy Q is going donate a good sum of money to museum in an attempt to increase recognition in the corporate sector, which will give him chance to attract a corporate sponsorship for his collections. So, he may also be affected greatly by the success of the show. M's will also not remain unaffected by the show. They have been forced to become a stakeholder by the persuasion of Jeremy and Carly. Both have offered them to use their services in future if they sponsor the show. This means future financial gains for M's if show becomes a success. Similarly, young painters wi ll get exposure and there may be a change that the success of their painting in the show may lead them to fame. These were some of the stakeholders and how ethical or operational issues impact these stakeholders. According to Manuel Velasquez, Teleology theory states that what make an action good or wrong are the consequences of that action. For example, a "right action" always leads to right consequences and vice versa. In our case, all the stakeholders were working for their own benefits. For example, Jeremy wanted publicity and corporate sponsorship for his collections. Similarly M's wanted more business opportunities in the future and Carly wanted to enhance his reputation. In surge of their own benefits, all the stakeholders were working for the success of Z museum. However, according to Teleology theory, this self-interest is justified as long as the final target is achieved, that is the success of Z museum. However, if the Museum fails to put on a great show, the actions of these stakeholders would be classified as unethical or wrong actions, as suggested by this theory. Similarly, Manuel Velasquez defines Deontology theory as "it is not the consequences but the motivation behind thes e actions that determine the actions right or wrong". In our case everyone was lacking the real spirit and working for their self-interest or personal success (2009). Hence, their actions, according to deontology theory were wrong as they were not working for the success of the Museum, which was the main target, but instead everyone was seeking growth in his own personal stature. However, one cannot classify this behavior as truly negative behavior. According to Shaw, egoism theory sets the personal achievement and pleasure as the main goal for one's actions. The behavior of the stakeholders can be justified if their actions are viewed in the light of this theory. The director was working for his growth in reputation, Jeremy for his publicity, M's for future business. All of them were indirectly putting their efforts for the success of the show at the Museum. Their actions are justified by the egoism and Teleogical theories but, their actions cannot be considered as totally ethical under deontology (2005). In order to analyze the costs and benefits of these actions to Z

Existentialism and Humanistic Psychology Essay Example for Free

Existentialism and Humanistic Psychology Essay Angst, in the very nature of its use in Existentialism, is a state of being that is not completely negative in itself as common people might think. In a more positive sense, I believe angst is the full recognition of one’s freedom. Angst is the result of one’s realization that he is free and that nothing will ever hold him back. It becomes negative because once a person gets a deeper understanding of how free he is, he tends to fear that he might not be able to do things right and since nothing is holding him back, there is nothing to blame in case he fails. In short, angst is â€Å"fear of the nothing† (Park, 1999). It is different from normal fear which comes from the environment and has an object and a possible solution. For example, I fear spiders so I stay away from dusty and old places. The object of the fear is ‘spiders’ and the solution is to ‘stay away from dusty and old places’. In angst, the fear comes from within and there is basically neither object nor solution. There is only angst. And that is what makes angst a terrible state. I think it is very difficult to feel this way because it is like asking questions with no answers. And if ever I get into this terrible state, I think will do one thing: convince myself to believe that there is nothing to fear and that I have my family who will accept me no matter what. Meanwhile, the whole concept of Humanistic Psychology (the American version of Existentialism, I’ve read) interests me in a special way. The different theories of Rogers, Maslow, Csikszentmihalyi, among others that I learned from Chapter 13 gave me a step by step understanding into the inquiry of my existence. I can’t conclude though that they all are right but certainly, they provide interesting thoughts worth pondering (especially Rogers’ 19 Propositions). The humanistic theories they present are different from the ones we learned in previous chapters because they focus on the experiences of the human person rather than on things that are inherent or already existing such as biology, genes, or hidden motives. This means that since the theories of Humanists such as Rogers and Maslow focus on continuing experience of the person, they give a more positive approach knowing that these experiences that shape a person can vary depending on how he reacts to events. In a simpler way, while Bem’s theories seem to say â€Å"Your mother has cancer so you will have cancer, too. It’s in the blood† humanists say â€Å"Your mother has cancer. With the right attitude and lifestyle, you can prevent having cancer yourself. † Humanists are a lot friendlier. I agree with these humanists, for the most part at least. I agree with the general thought of a person’s experience shaping his personality. However, there is one thing I personally disagree based on experience. Rogers said that â€Å"this outcome [fully functioning person] could only occur for individuals who had received unconditional positive regard from the important people in their lives† (Funder, 2007). I disagree with this because I know some people who, despite suffering from neglect from the people they love, still feel good about themselves and have great personalities. On the other hand, I give my nod to Maslow when he said â€Å"higher needs such as self-actualization could come to the fore only after more basic needs related to survival and security became satisfied† (Funder, 2007). I personally believe self-fulfillment is a hierarchy and a continuing process. Thoughts on Punishment and Efficacy Theory â€Å"Punishment is a useful technique of operant conditioning if it is applied correctly, which it almost never is† (Funder, 2007). I am especially caught by the last phrase of the quote: it almost never is. I think punishment is something that is very tricky. It is difficult to use in the appropriate way but if you get it right, bingo! It is very effective. What’s wrong with punishment is when one uses it in the wrong way. Self-Efficacy has always been my thing from the start, but I never realized it until I learned about it from our discussion. I have always been a positive thinker even amidst hard times. My working in Intel gives me new challenges every day and because of my belief that I can do all the demands of work, I accomplish them well. I live by the adage â€Å"Believe in yourself because if you don’t, nobody else will†. With this, I get more confidence to push on higher.

Voice of Houstons Past :: essays papers

Voice of Houstons Past For most of American history, African-Americans have been considered and treated as inferiors. Their folksongs and tales have been benignly looked upon as harmless, meaningless expressions of a dull-witted race whose only contribution to American life was a strong back and a weak mind. Even after the Civil War, the ingrown prejudices continued to relegate the freedmen to the bottom rung of a strict caste ladder. Their folklore was repeatedly ignored or belittled. Only since the coming of black awareness, pioneered by men like W. Dubois and Frederick Douglas, has the African American community realized that their culture is uniquely American and singularly important to the understanding and establishment of the American cultural and artistic scene. It is one of the few elements of their heritage that they can look back on and recognize as valuable in America's development. This is the essence of the black folksongs, stories, and art; they fill a void and force recognition of the African American contribution. These superstitions and folklore from the past demonstrate the influences wielded upon African Americans of today, as well as pave the way for a new form of folklore, which is told through art. In order to effectively illustrate the progression and correlation of early African American folklore and the emergence of a new breed of artist, a specific group of artist all utilizing the same type of art form will be discussed. Therefore, the focus of this paper will be on recent African American artist in Houston, Texas; all of whom utilize place-specific art to convey their images and messages. Before discussing the current art movement, it is vital to understand the history of the superstitions and folklore which are the inspiration for Houston's place-specific art. A Brief History of African American Superstition and Folklore Since their arrival on American soil, African Americans have contributed to our collective culture. Their songs, poems, stories, spirituals, and proverbs, while at times reinforcing the white theory of supremacy, gave them a foundation of identity that was passed from generation to generation. The ghost stories and superstitions are probably the best known examples of early black culture. This is because white men used them as a means to prove the black's innate inferiority to whites. They ignored the obvious fact; all cultures posses similar superstitions, even their own. The problem in collecting and evaluating black folklore is the misinterpretation and lack of understanding of early black dialects. "We must read the transcriptions with some care and occasionally wonder what the white man did when they were confronted by sounds strange to their ears; some tried to transcribe the actual sound, but others, assuming

Generation gap Essay

When we talk about thinking, then in today’s fast changing scenario, the younger generation become more practical, more wild, more assertive and ambitious then the older generation. Now days, â€Å"Success† become a buzz word in between the younger generation and younger generation is trying to achieve this word at any cost. Now, the question is arises that â€Å"What is the major reason behind this deep difference?† Lots of conclusions are also there but I think over ambition, greed of money, glamour world attraction is the major reasons behind this difference. Due to these reasons, we have to face lots of problems like suicide rates have gone up, which is a matter of concern. The crime rate is also going on and it is done by between 16 to 22 years old younger children’s, which is not good at all. In most of the crimes we found that most of the students or children have done crime in the first time of their life. This is not good news at all. The cut thro at competition encourages our younger peoples to develop the new strategies to take instant decisions, and decide their own future direction as they want. There is no sense of satisfaction and contentment in young generation. Now, if we are talking about older generation then in earlier, the fame, money and satisfaction was come with their maturity level and with their age also. Older generation have more practical experience. â€Å"Famous Today, Forgotten Tomorrow† is the main aim of today’s generation. I think, this topic is an everlasting topic and a very long topic which give a lot of conclusion. We can’t deny the age factor and the age difference also but there are some factors that are responsible like today’s easy made life make younger generation life so easy. They (young people) can easily know what is the current affair, who is online, what are new invention and many more. I admit that sometime the younger generation becomes more over board but it is also important for them to respect their older generation thoughts. So, I can safely said that younger generation is far ahead than their previous generation isn’t.