Product Report Essay Example | Topics and Well Written Essays - 750 words

Product Report - judge Example apple has goaled the latest model of an iPod with video capability. This makes it stand out for it does not lonesome(prenominal) serve the purpose of listening to music but also watch videos. However, it would be better if this appliance contains a digital camera incorporated into it. This leave behind make life even better, and people go outing not have to carry a digital camera. (Ireland et al, 2008) For this reason, am marketing a new design of an iPod by the name iPod tv camera/ Video. This iPod has an added advantage for it contains a three in one service. Despite its nature, the toll is very considerate which makes the gadget affordable. This is because from a range of $ 165 dollars a customer can bind one depending on its disk space. Additionally, this product is very competitive in the market for it offers a cardinal hour of music play back. Moreover, it has a huge storage capacity enabling individuals to store more(prenominal) than two thousand song, eight thousand images, and nine hours of video recording. (Ireland et al, 2008) To be able to buy iPod Camera/ Video a person has to visit the Apples customer care shops a unit of ammunition the country. In these shops, the marketers allow be able to sell the product and explain all the necessary information to customers. Such information will include how to use and maintain the iPod. Moreover, the sales and marketing agents in the Apple participation will be holding an outside market every weekend in the town center. The iPod Camera/ Video will be beneficial to all people irrespective of age and classes. However, it will be even more advantageous to the young people thus the sales and marketing agents will be going round in the institutions of learning to market the product. The iPod has three months guarantee, clear product description and a unique logo to help the customers distinguish the real iPod Camera/ Video from the counterfeits. This will enable the i Pod to reach a ampere-second million marks in sales. This stems from referring back to other market abridgment conducted by the Apple Company that clearly manifests high rate of sales in other brands of iPod. Therefore, iPod Camera/ Video by be a new and modified product in the market will record even more market sales within a very short duration of time. However, this does not mean it will be the last brand of the iPod since the iPod family has been evolving since the first original launch in the year 2001. (Ireland et al, 2008) Lastly, the SWOT analysis of iPod Camera/ Video comprises of its brand perception, price, better quality control executing, strong competition and major competitors among others. home run perception clearly manifests the Apple Company as being very innovative when it comes to selling and manufacturing of their products. This makes it hold up a wider access to a series of brands that they continue to invent occasionally. Their brand stands out agains t all the other companies hence, it has registered in peoples mind that all their iPod brands are the best quality product. (Ireland et al, 2008) Secondly, better quality control implementation reveals that Apple Inc. device quality control procedures to enable them to provide magical and revolutionary quality products to its consumers. However, the Apple Company that produces the iPod faces a huge competition in the current globe oligopoly from other companies such as Samsung, Nokia and dell among others. In addition, the political and financial crisis also adds to the apples challenges. This